How to Use Pinterest for Business: Four Numbers You Should Know

Pinterest may be all about images, but if you are going to use Pinterest for business, you need to keep a few numbers in mind as you optimize your account and pins.

A few of these basics are explained in more detail in How to Optimize and Measure Your Pinterest Business Account, but for now remember this:

By taking care to optimize your account name and “about” section, you increase your chances of being found when potential customers search Pinterest. Descriptions are another great opportunity for keyword optimization and generating interaction between your pins and your followers.

There are other numbers to think about, too. Check out our two-part series on the metrics you should be tracking to make the most of your business Pinterest account:

• Use Pinterest’s Analytics to Fine Tune Social Media Strategies
• Tracking Your Pinterest Traffic: What You Need to Know

How is Pinterest impacting your business? Have you found creative ways of using Pinterest to promote B2B social media engagement? Share your wins and pins with us.