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Focus Content on Filling the Sales Funnel

Focus Content on Filling the Sales Funnel


Surely we’ve all used a funnel at one time or another. It’s a relatively simple tool for gathering materials from a large source and directing them into a smaller opening. Your inbound marketing content works much the same way — gathering a wide number of web visitors, and directing them toward the small target of becoming a sales-qualified lead.

Here’s how I described the sales funnel, and the role various types of content play, for public relations professionals.


Defining and Using the Sales Funnel in Content Marketing


Obviously, PR and marketing working together to maximize everyone’s strengths will yield the best results for your company.

If you want an at-a-glance visual for content in the sales funnel, download our Content Strategy for the Sales Funnel reference sheet and keep it handy as you plan your content strategy for inbound marketing.


6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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