--- title: Focus Content on Filling the Sales Funnel description: Use the sales funnel to plan your content strategy for inbound marketing. image: https://www.jonespr.net/hubfs/Blog_Images/Filling_the_sales_funnel.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Filling_the_sales_funnel.jpg) ](https://www.jonespr.net/eight-arms-blog/focus-content-on-filling-the-sales-funnel) # Focus Content on Filling the Sales Funnel BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Focus Content on Filling the Sales Funnel](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Filling_the_sales_funnel.jpg?width=453&name=Filling_the_sales_funnel.jpg "Focus Content on Filling the Sales Funnel")   Surely we’ve all used a funnel at one time or another. It’s a relatively simple tool for gathering materials from a large source and directing them into a smaller opening. Your inbound marketing content works much the same way — gathering a wide number of web visitors, and directing them toward the small target of becoming a sales-qualified lead. Here’s how I described the sales funnel, and the role various types of content play, for public relations professionals.   **[Defining and Using the Sales Funnel in Content Marketing](https://www.youtube.com/watch?v=GG9qO8ycXzs) **   Obviously, PR and marketing [working together](https://www.youtube.com/watch?v=lRMc84dsuj0) to maximize everyone’s strengths will yield the best results for your company. If you want an at-a-glance visual for content in the sales funnel, download our [Content Strategy for the Sales Funnel reference sheet](https://www.jonespr.net/content-strategy-for-all-stages-of-the-sales-funnel) and keep it handy as you plan your content strategy for inbound marketing.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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