Quick Tip: 10 Ways to Use Research Results In Marketing Content

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Conducting original research is a big undertaking, requiring a sizeable investment of time and resources, so you don’t want to ever let the results of your research go to waste.

Whether your research involved sifting through electronic data or compiling the results of surveys, focus groups and individual interviews with your customers and prospects, put what you learn about your industry and the industries and individuals you serve to good use.

A slick report may be the most obvious first project, but here are 10 more ideas for using your research results in marketing content:

Blog posts
Infographics
Social media images
Social media status updates
Press releases
In-house presentations to stakeholders
Sales training
Marketing or lead nurturing emails
Trade show visuals
Even telephone hold-time audio background

Our advice: Repurpose and repackage your results as many ways as you can to make the most of your investment in the research.

See how JONES helped West Corporation turn a series of surveys into nearly a dozen reports, plus blog posts, thought leadership articles, executive speaker engagements and more. Download the case study here.