Quick Tip: Commit the Needed Resources When Implementing HubSpot

Signing onto a contract for an inbound marketing or marketing automation solution such as HubSpot isn’t cheap. A minimum investment in their “pro” content management, business blogging and lead nurturing automation will cost you more than $12,500 for the first year. Don’t throw that money away by failing to provide the additional resources needed to generate meaningful ROI.

Success with implementing HubSpot—or any inbound marketing approach—requires content. Lots of content. HubSpot representatives say their customers see the greatest impact on leads and sales when they are publishing at least 40 blog posts a month. Even at a conservative estimate of 2 hours per post, that is 80 hours a month of staff, freelance or agency time. I know that isn’t realistic for most SMBs, which is why we budget for about 12-15 blog posts per month in the first year in our HubSpot Implementation Timeline and Planning Template.

You will also need to commit staff time to learning how to use HubSpot’s tools and dashboards, creating downloadable content offers, writing nurturing workflow emails, and managing the backend tasks of uploading it all.  Total hours per quarter? 600+.

Are you ready to commit what it takes to see a return on your HubSpot investment?

Our advice: Review our HubSpot Implementation Timeline and Planning Template to identify how best to resource the tasks involved in maximizing your HubSpot investment, whether in-house, freelance or with a HubSpot-certified agency.