Brand Execution Through Content for Actium

Content Marketing Success Story


Expanding Actium’s Content Library

Planning and creating content while executing a brand refresh

Actium Health’s AI-backed platform enables health system marketing and patient outreach teams to better use data for meaningful patient engagement. When the company wanted to streamline its content marketing, fill content gaps, and create more sales enablement materials, all while instituting new branding, JONES delivered strategy and content support.

The JONES team conducted a content audit to identify opportunities and used that insight to create new materials and redesign existing pieces. The result was a more complete library of updated full-funnel content to help the internal marketing team achieve its goals.


Actium Highlights

JONES created enviable content to bring Actium’s new brand to life.

Creating Content to Support the Full Funnel

Actium’s content audit revealed a focus on top-of-funnel awareness-building content, but a lack of content to move prospects through the buying cycle. JONES developed assets such as product sheets and case studies, designed specifically for middle and late-stage audiences.


Visual Storytelling

JONES told Actium’s story in beautifully designed infographics to simply communicate the value Actium’s solution delivers for healthcare organizations and patients. The infographics were repurposed as smaller graphics for social media – giving Actium more mileage for its budget.


Why we understand this market so well

With a total of more than 60 years’ experience supporting healthcare technology marketing, the JONES team knows how important it is to reach sophisticated decision-makers with engaging, relevant content at every stage of sales funnel. A deep understanding of the challenges faced by healthcare organizations drives our ability to develop compelling content that shows how our clients’ offerings can solve those challenges.

JONES Creates Content for Every Need

JONES created content packages, enabling Actium to deliver the right information at the right time in the right format. From downloadable marketing reports, to social media infographics, to sales sheets, the content JONES developed helps Actium provide relevant information throughout the buying cycle.


Want a closer look?

We Have the Experience You Need

The JONES team has 60+ years of experience directly promoting healthcare technology.