A blog dedicated to advancing inbound marketing and PR


“Ok, Google—How Do I Optimize For Voice Search?”

June 12,2019 | BY: Kristin Jones

Between the growth of hands-free use of mobile devices and the explosion home “digital assistants” like the Amazon Echo, voice searches are rapidly becoming the norm rather than the exception.

But these types of searches require web pros and marketers to take a new approach to optimizing their pages, though some of the tips included in this infographic from Headway Capital apply equally to all types of search, including search engines’ preference for pages with fast loading time and searchers’ preference for results that provide easy-to-read information.

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Topics: SEO, Website, Content

Lessons From 15 Years: Marketing Enterprise Software Relies On Analyst Relations, Case Studies & References

June 11,2019 | BY: Kristin Jones

While marketing as a science and art may rely on a few universal rules and standard tactics, each industry presents nuanced needs and challenges. B2B marketing, particularly in the enterprise software industry, is a unique environment where gimmicks just don’t work.

How do I know? I’ve been deeply involved in the software and technology industries most of my career as a corporate communications team member, an agency representative and as an agency owner. I’ve learned a lot about enterprise software and how to effectively market it (or to market a technology company by positioning it for acquisition) along the way.

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Topics: Content, Audits, Marketing Lessons

Social Media For Spas: Make The Most Of Your Facebook Images

June 10,2019 | BY: Kristin Jones

It can be easy, when focusing on social media marketing, to get caught up in the ongoing creation of posts, videos, infographics and links that show up in our followers’ feeds and overlook some of the most basic parts of the Facebook page — the cover photo and the profile image.

When was the last time you changed your Facebook cover photo? 

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Topics: Social Media

Numbers To Know: What Boosts Facebook Post Engagement

June 05,2019 | BY: Kristin Jones

The best way to improve your business Facebook success — meaning increased visibility and business acquisition — is to create posts that readers engage with. After all, social media is meant to be social and interactive, not simply a bulletin board for reading.

So what kinds of posts generate more engagement?

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Topics: Social Media

Lessons from 15 Years: Today’s Strong Relationships Are Tomorrow’s Enduring (Or New) Accounts

June 04,2019 | BY: Kristin Jones

Did you know that the average client-agency relationship in the marketing and PR world is 3.2 years or less? That’s really not much time when targeting strategies and campaigns that can extend for months and generate results years down the road. And with turnover that rapid, it means that the average agency is spending a lot of time prospecting and trying to land new contracts to replace the ones that are closing.

(Sources: The Drum and Bedford Group Consulting)

What would happen if the energy dedicated to finding new accounts was instead focused on building relationships that maintain the clients you already have and increase the likelihood that the contacts you have in those businesses may bring you even more business in the future?

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Topics: Strategy, agency, Management, Marketing Lessons

101 Things Your Spa Should Post On Facebook

May 28,2019 | BY: Kristin Jones

Social media is a great way for medical spas and day spas to reach clients, promote services and educate their online audience. But doing so means creating a steady stream of content, and that isn’t always easy.


Trust me, I’ve been there—staring at the screen wondering what to post to a social media account that will generate engagement, teach social media followers something interesting, or even just make someone laugh. And when you need to think of something new every day, it can be overwhelming.

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Topics: Social Media

How Much Does Facebook Advertising Really Cost? (infographic)

May 24,2019 | BY: Kristin Jones

As businesses of all sizes, from major consumer brands to boutique retailers, salons and spas, take on the tasks of marketing and advertising in a fractured environment of online, social, mobile and traditional media, it is important to understand the costs involved in each potential channel in order to decide where to dedicate marketing dollars.

Facebook, as the most popular social media channel in the US today, seems an obvious place to start.

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Topics: Social Media

Social Media Tip for Spas: Generate Engagement To Improve Visibility

May 23,2019 | BY: Kristin Jones

With Facebook’s algorithm regularly changing, typically with promises to show users more from their friends and less from brands, it can be challenging to get your content in front of audiences. But, there are ways of improving your success — create content that gets your followers to engage.

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Topics: Social Media

How Many Small Businesses Are Missing From Social Media? (infographic)

May 17,2019 | BY: Kristin Jones

If your business isn’t on Facebook, does it really exist?

That may seem tongue-in-cheek, but in some ways, I really mean it. More than 2 billion searches are conducted on Facebook every day, many of them initiated by consumers looking for businesses. If your business isn’t there for those potential customers, it may seem to not exist.

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Topics: Social Media

Make Time For Social Media Marketing (infographic)

May 08,2019 | BY: Kristin Jones

Effective social media marketing takes time, but finding the time to create engaging content, respond to follower comments, and plan future campaigns pays off in increased awareness, satisfied customers and new prospects.

You may not be able to dedicate yourself to being a full-time social media marketer (no small business owner or even mid-sized marketing manager can!), but if you can find 30 minutes or 60 minutes to set aside at a time, you can chip away at the tasks that make a difference in your business’s overall marketing success.

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Topics: Social Media


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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