INBOUND ACCELERATOR

Website success starts with content. It starts with creating high quality content, then distributing it in places your prospects, leads and customers will find. As they find it, and like it, their actions signal search engines that it truly IS high quality content, and the search engines respond with improved search rankings.

Creating a successful business website requires blending together elements that touch on all aspects of marketing, design and public relations. It requires a multi-faceted approach that takes in the big picture while also focusing on the little details.

We strive to keep this Inbound Accelerator blog loaded with useful information, easy-to-understand infographics, and great insights into inbound marketing, public relations, and all the tactics and strategies involved in bringing those together. But when we published 2-5 posts every week, I know it isn’t always easy for readers to keep up and see every.single.post.

A new year is about to begin. Wouldn’t you like to jump into it ready to bring new life to your brand’s inbound marketing strategy? Or maybe just find a new, more efficient way to plan, create or generate leads in the next 12 months?

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?

I’ve said many times that analyzing metrics is how marketers prove and improve: How we prove the value that our marketing strategies bring to the company (in real customers and dollars) and how we improve our strategies on a continual basis.

I’m not the only one saying that.

With Christmas just a week away, we’d like to offer you this early gift. I promise it will be more useful than the Pokemon-shaped coffee mug you ended up with in a white elephant exchange and less awkward than the oversized sweater Aunt Edna knit with her leftover yarn from the last decade’s projects.

Creating content is one piece of the inbound marketing puzzle, but just as important is your strategy for distributing content to reach key audiences. According to a survey by Content Marketing Institute and Marketing Profs, the average B2B organizations uses eight different tactics for distributing or promoting content.

Email is an essential part of an inbound marketing strategy, from promoting your website, blog or other content, to the automated nurturing emails that strengthen the connection between your brand and your leads.

99firms.com compiled 15 email optimizations hacks and the stats to back them up in this infographic — I’m sure you’ll find a nugget you can use.

Details matter. When creating marketing videos, those details include the voice that represents your brand.