INBOUND ACCELERATOR

Landing page or contact forms are at the heart of inbound marketing—you can’t nurture leads unless you can capture their information and begin connecting. Paying attention to the details of your landing page and contact forms is essential.

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Topics: Landing Pages, Personalized Content, Content Marketing, Content Strategy

LinkedIn is the top-rated social media platform for B2B marketers, with 95 percent of B2B content marketers using it as a primary channel for distribution of organic content. And some studies show it is nearly 3x as effective in generating B2B leads as Facebook. (Source)

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Topics: Social Media, Content Marketing, Content Strategy

When HubSpot asked marketers about their top priorities, over the years, one of the perennial top contenders has been the need to prove the ROI of marketing activities. (See more insights in the State of Inbound report.)

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Topics: Analytics, Metrics, Reporting

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

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Topics: Social Media, Planning, Video Marketing

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We understand how stressful it can be as a CMO to turn work over to an outside agency and just step back and put trust in them. You know that whatever the results are, you as the CMO will have to answer to the rest of the leadership team on your company. And that makes it tempting to want to stay right on top of everything.

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Topics: Collaboration, Planning, Public Relations, Client Succes

Contributed or bylined articles have long been a staple of public relations strategies in B2B marketing, used to increase awareness and establish the thought leadership authority of a brand or company leaders. They can also be used effectively as an additional channel in content marketing, still maintaining the trust provided by non-promotional content in a third-party publication, but also serving as a link for lead generation.

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Topics: Public Relations, Bylined Articles, Business blog

When it comes to B2B marketing, your social media strategy must include LinkedIn. You may not necessarily need to use paid promotions, but carefully crafted organic content can be key in establishing your company’s brand position, as well as driving traffic to your website.

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Topics: Social Media, Planning, HubSpot

Do you know what your email campaigns look like when the reach the intended targets? Consider all the different places that your emails may be opened — even B2B emails are no longer opened strictly on desktop or laptop devices.

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Topics: Inbound Marketing, HubSpot

Inbound marketing relies on a number of processes to pull together complete campaigns that drive website traffic, capture leads and convert leads into sales.

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Topics: Inbound Marketing, HubSpot, Build a Content Strategy

Inbound marketing is a holistic approach. You can’t focus strictly on one aspect (for example, an advertising campaign to increase website traffic).

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Topics: HubSpot, Enable Sales, Sales, agency