INBOUND ACCELERATOR

How do you define your marketing strategy?

Are you a digital marketer?

A content marketer?

An inbound marketer?

Does the distinction matter?

I think it does. How you define your strategy provides the guidance you need to be sure you are maximizing your resources.

What do you know about SEO? Or what do you think you know?

Chances are somewhere along the line you may have fallen into believing something about the world of search that just isn’t true. Do any of the myths outlined here by SEO Pressor sound familiar to you?

Nearly all consumers and B2B purchase decision makers turn to the web to research products and services before making a buying decision. That means your social media accounts and your website are essential in establishing a connection.

Don’t miss out on the opportunity to turn visitors and potential customers into leads because you haven’t presented them with offers where they can easily find them.

What was your greatest success in 2018? What didn’t work? And how are you going to change your strategy and approach in 2019 to improve on your results?

If you haven’t already taken time to review last year’s results, now is the time to do it, before you get any farther into the new year. Even if you don’t have time for a deep dive into all of the metrics from every content distribution channel, every individual campaign or piece of content, or each press release and bylined article pitched to the media, DO choose a few specific areas to review and analyze.

Whether you are writing a business blog post, an email, or the content for your standard website pages (the home page, “About Us,” product pages, FAQs, and more), first impressions matter, and the quality of your content is one of the four elements that make an instant impact.

Your blog posts and website content must be on-message, educational, valuable and well-written.

Website success starts with content. It starts with creating high quality content, then distributing it in places your prospects, leads and customers will find. As they find it, and like it, their actions signal search engines that it truly IS high quality content, and the search engines respond with improved search rankings.

Creating a successful business website requires blending together elements that touch on all aspects of marketing, design and public relations. It requires a multi-faceted approach that takes in the big picture while also focusing on the little details.

We strive to keep this Inbound Accelerator blog loaded with useful information, easy-to-understand infographics, and great insights into inbound marketing, public relations, and all the tactics and strategies involved in bringing those together. But when we published 2-5 posts every week, I know it isn’t always easy for readers to keep up and see every.single.post.

A new year is about to begin. Wouldn’t you like to jump into it ready to bring new life to your brand’s inbound marketing strategy? Or maybe just find a new, more efficient way to plan, create or generate leads in the next 12 months?

With 2018 winding down and 2019 about to kick into high gear, it’s a great time to do a little research, learning and goal setting for the next year. If you are like me, each year you set a resolution to spend more time learning things that I can apply to my life — my health, my family and my job.

But there is only so much time available and there is SO MUCH out there to read, watch and listen to. How to choose?