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Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.
Read MoreTopics: Sales Funnel, Infographics, Content Strategy
Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.
Read MoreTopics: Social Media, Personas, Content Strategy
The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.
Read MoreTopics: SEO, Website, Content Strategy
It may start with an idea but creating marketing content that achieves your goals—website traffic, lead generation, conversions to sales—requires much more than that initial light-bulb moment of brilliance.
Read MoreTopics: Writing, Content Creation
We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?
Read MoreTopics: Social Media, Content, Strategy
The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.
Read MoreTopics: Social Media
(This is a guest post from our colleague and collaborator Lena Cheng, MD, managing director at Best Friend Jack. We are thrilled to be able to share her marketing and branding insights for an industry we are both passionate about serving.)
Read MoreTopics: Branding, Healthcare Marketing, Guest Authors
Topics: Content Strategy, podcasts
We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.
Read MoreTopics: Infographics, Enterprise Software, Content Strategy, Webinars
In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.
Read MoreTopics: Lead Generation, Content Strategy, Webinars
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
