INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Cross-Department Alignment Maximizes All Content: Paid, Owned & Earned

April 14,2021 | BY: Kristin Jones

When multiple departments involved in a brand’s messaging operate in silos, opportunities are lost because competition—for results, for budget, and for other resources—squeezes out cooperation.

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Topics: Public Relations, Campaign Planning, Integrated Marketing & PR

Benefits of Content Marketing For Healthcare IT Companies

April 13,2021 | BY: Kristin Jones

Healthcare technology is a field in which B2B buying decisions are made slowly, based on data and authority. That holds true whether you are talking about the technology involved in the care itself, or the technology that manages the vast amounts of information and data involved in healthcare.

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Topics: Healthcare Marketing, Integrated Marketing & PR

How To Map Your Content To Match Buyer Personas (free template)

April 06,2021 | BY: Scott Muff

Each piece of content you create for your marketing strategy should have a specific audience in mind: a buyer persona (or multiple personas).

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Topics: Personas, Content Creation

Social Media Tip: Best Times For Businesses To Tweet

April 05,2021 | BY: Scott Muff

In a fast-moving environment like Twitter, timing your schedule can be important to reach followers before the 20-minute half-life of a tweet means decreasing engagement. (Source) You want your content to hit the feed when your audience is most likely to be using it.

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Topics: Social Media

Comparing Inbound vs. Outbound Lead Generation

March 31,2021 | BY: Scott Muff

Lead generation can happen in many ways. Which tactics you choose will depend on your product and your target market. Many brands will combine the two primary styles of lead generation—inbound and outbound—in some way.

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Topics: Strategy, HubSpot

Your Essential Checklist For Writing Marketing Emails That Work

March 30,2021 | BY: Scott Muff

Email is one the most-used marketing channels today, and with an ROI of up to 4400 percent (44 times as much return as investment), it is easy to see why.

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Topics: Email

A Comprehensive Guide To Qualifying Leads

March 24,2021 | BY: Scott Muff

Generating new leads is great—essential even—but not every lead that comes in should be pursued immediately. Chances are good that brand new lead at best isn’t ready yet, and many may never be a good match for your product or service.

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Topics: Lead Qualification

COVID-19: What Has The Last Year Meant For Your Marketing?

March 23,2021 | BY: Scott Muff

It has now been a year, or even a little more, since North America saw day-to-day life turn upside as most of the United States went into lockdown mode with the advance of Covid-19 cases in our country. 

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Topics: Strategy, Management, Agency Partners

Marketing B2B Software: Know What Buyers Want Today (infographic)

March 19,2021 | BY: Scott Muff

Business and enterprise software marketing requires a unique approach to provide what B2B buyers want to know and where they find the information used to make decisions. And the challenges of the Covid-19 pandemic, both in budgeting and in how business is conducted, have accentuated some disconnects between vendors and buyers, according to September 2020 research by TrustRadius.

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Topics: Enterprise Software

A Start-to-Finish Checklist For Writing Website Copy

March 16,2021 | BY: Scott Muff

Website copy takes on many different forms, from product descriptions to FAQs, homepage attention-grabbers to benefits pages, and even “about us” pages. But creating the right copy for any individual page starts with following a few simple guidelines.

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Topics: SEO, Website, Writing, Content Creation

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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