INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

5-Step Plan To Develop Your Website Content Strategy

August 11,2020 | BY: Scott Muff

Are you planning a new website for a new brand, or among the more than half of marketers surveyed recently by HubSpot who said they were planning to upgrade their website in the coming year?

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Topics: Website, Planning, Strategy, Content Strategy

What, When & How Often To Post To YouTube For Business (infographic)

August 07,2020 | BY: Scott Muff

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

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Topics: Social Media, Planning, Strategy, Video Marketing

Your 2020 Guide To Web Strategy & The State Of Marketing

August 04,2020 | BY: Scott Muff

When it comes to the distribution channels marketers use, social media, email, events and all others take a back seat to websites. More marketers use websites than any other channel.

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Topics: Website, Planning, Strategy, Content Strategy

Social Media Tip: Best Times To Post On LinkedIn

August 03,2020 | BY: Scott Muff

When you put time and effort into creating content for your social media marketing, the last thing you want is for it to go unseen. That means you need to spend time determining when the best time is to schedule your posts so that they have the greatest visibility to your target audience.

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Topics: Social Media, Planning, Strategy

The State Of Content Marketing In 2020 (infographic)

July 30,2020 | BY: Scott Muff

Are you investing in content marketing today? You are in good company: 7 in 10 of your peers are doing the same, and about 60 percent say content is either very important or extremely important to their current overall marketing strategy.

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Topics: Planning, Strategy, Content Marketing, Content Strategy

How To Create & Use A Content Sales Funnel

July 29,2020 | BY: Kristin Jones

Creating marketing campaigns and the content that fuels them is simpler when you have a roadmap to follow or a template to guide your planning. A content marketing funnel (also called a sales funnel) provides the perfect way to think through your strategy from building awareness to closing the deal.

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Topics: Sales Funnel, Create Valuable Content, Content Marketing

How To Plan Your Business Blog Calendar (free template)

July 28,2020 | BY: Scott Muff

There are many reasons a business blog should be a part of your content marketing strategy. Business blogs improve your website’s SEO and search rankings. They establish authority and thought leadership in your industry. Blogging provides opportunities to engage with readers and can be used in conjunction with other marketing strategies for lead generation. (More on why you should, or shouldn’t, use a business blog: 7 Reasons You Shouldn’t Have a Business Blog.)

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Topics: Planning, Campaign Planning, Business blog

8 Benefits Of Hiring A Full-Service Marketing Agency

July 21,2020 | BY: Kristin Jones

When it’s time to find extra resources—staffing, expertise, technology—for your company’s marketing strategy, there are many options and a number of considerations that will influence your decision.

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Topics: Collaboration, Public Relations, Strategy, Agencies, Management, Marketing Lessons, Integrated Marketing & PR

What, When & How Often To Tweet For Business (infographic)

July 17,2020 | BY: Scott Muff

As you develop a social media strategy to complement the rest of your content marketing efforts, remember that each channel has its own rhythm and rhyme.

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Topics: Social Media, Build a Content Strategy, Content Strategy

Remote Workers: Benefits, Challenges, and How We Make It Work

July 15,2020 | BY: Kristin Jones

It has now been 4 months since a large majority of America’s “knowledge” workforce left their cubicles and corner offices for the kitchen table or guest room folding table. And it is likely that even as some return to the office space, a large majority will be working from home for some time yet, perhaps indefinitely.

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Topics: Client Succes, Agencies, Small Business

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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