INBOUND ACCELERATOR

Did you know that the average lifespan of a successful business website is less than 3 years? Why so short?

Read More

Topics: Website, Audits

Content marketing is constantly shifting to adapt to new technology, new market conditions, and changing consumer habits. Today, as we move out of the Covid-19 pandemic but remain in a world in flux, with remote work continuing for many and in-person connections still hampered by continued caution or the financial constraints of inflation, content marketing that reaches audiences is more important than ever.

Read More

Topics: Strategy, Infographics, Content Marketing

The basic concept of inbound marketing sounds simple: create content your audience wants, promote it, convert them to leads, and done!

Read More

Topics: Lead Generation, Inbound Marketing, Strategy

What do you want your social media marketing to achieve in 2023?

Read More

Topics: Social Media, Goal Setting, Metrics

Your brand’s website is one of its most visible marketing tools, and potentially the most powerful—after all, it is the center of so much of what you do. Videos, blog posts, landing pages, product pages, all are located on that website. It is your front door. When was the last time you looked at it with an impartial eye? When was the last time it changed?

Read More

Topics: Website

B2B buyers won’t start their research for solutions by picking up the phone and calling you. And, honestly, they don’t want you to call them out of the blue either. (That’s why the infographic below from Growth Strategies 101 points out that cold calls have a success rate of only 2.5 percent.)

Read More

Topics: Statistics, Content Marketing, B2B Marketing

You and your team have poured time, energy and inspiration into creating B2B marketing content that you know will resonate with your target audience. Now, how do you get that audience to see it?

Read More

Topics: Social Media, Infographics, Campaign Planning, Content Marketing, Content Strategy, B2B Marketing

Email marketing may seem simple on the surface:

1. Write copy.

2. Find a great image.

3. Hook them with a subject line.

4. Include a CTA.

5. Send.

Read More

Topics: Email

While there are many ways to disseminate your brand’s message and reach potential customers, B2B marketers continue to cite SEO as their most effective tactic. Among respondents to a survey of Search Engine Journal’s Twitter audience, 49 percent said that organic search yields the highest ROI of any digital marketing channel.

Read More

Topics: SEO

Very few marketers are brand new to video—depending which survey you reference, only between 17 percent and 35 percent of the marketers who used video in their content marketing in 2021 were new to the scene.

Read More

Topics: Statistics, Video, B2B Marketing