Some see marketing and communications as an art. And it definitely can be: crafting creative text and images that elicit emotion and drive action requires creativity, vision, and an understanding of how words and visual elements work together. That’s the art.
But, it is also a science. Marketing success relies on data, as well. That includes both the data that help tell your brand’s stories (see more on using data in marketing content here: 5 Ways To Use Survey Data) and analyzing your own performance data to find ways to improve future campaigns.Read More