A blog dedicated to advancing inbound marketing and PR


50+ Email Marketing Stats & Tips To Know

August 07,2019 | BY: Kristin Jones

Email marketing is an important element in any inbound marketing program, especially for connecting with leads who convert on your website, in order to offer additional content and value that may lead to a completed sale. So what factors lead to effective use of email marketing for inbound?

Read More

Topics: Email

Lessons From 15 Years Of Marketing: FinTech Marketing Starts With Authority And Trust

August 06,2019 | BY: Kristin Jones

There was a day when a key part of a financial company’s branding strategy was based on a physical portrayal of its stability: the building itself. Large, solid, imposing structures, bank buildings have long been emblematic of the way the institutions want their customers to perceive them.

But with the rapid and nearly complete shift of financial services to digital and largely invisible infrastructures in the last 25 years, the need to build a brand identify of stability, authority and trust can no longer be met with a concrete structure. Particularly in the B2B financial technology arena, that brand identity must be built through careful curation of thought leadership, content and analyst relationships.

Read More

Topics: surveys, Marketing Lessons, Thought leadership, Analyst relations

Lessons From 15 Years: How To Hire The Right People & Work With The Right Clients

August 01,2019 | BY: Kristin Jones

Sometimes the best way to learn how to do something right is by facing the consequences of doing it all wrong.

When it comes to hiring, I’ve made mistakes. And regretted them. But, I’ve also learned from them. Those mistakes, combined with what I know now about how I like to structure the workplace, have led me to develop a few guidelines I now keep in mind whenever I am hiring.

Read More

Topics: Resourcing, Management, Marketing Lessons

Social Media Tip For Spas: Be Where Your Audience Is

July 29,2019 | BY: Kristin Jones

As a spa owner, you only have so much time available to manage your marketing efforts because you are also juggling dozens of other management tasks from ordering supplies and greeting clients to setting up schedules and, possibly, making sure the garbage is taken out at the end of the day. You don’t have time to be on every possible social media network.

Instead, focus your energy on the top networks your best customers are using.

In most cases, that will be Facebook (used by nearly 3 of 4 American adults), and Instagram (used by more than half of all young adults under age 30, an age group less active on Facebook).

Read More

Topics: Social Media

The Demographics Of Social Media In 2019: What You Need To Know (infographic)

July 26,2019 | BY: Kristin Jones

Who will you find on social media?

The short answer is almost everyone! But where you will find different demographics of people — meaning different target markets — varies by age, education level, career and gender.

Read More

Topics: Social Media

Your Call-to-Action Checklist: 7 Things To Ask Yourself When Creating CTAs

July 23,2019 | BY: Kristin Jones

Calls-to-action, also called CTAs, are the essential link between your blog posts, emails, website home page or social media posts and the landing pages where visitors can access marketing offers and convert into leads.

While the advertising and sales concept of a call-to-action is to ask for the sale, when implementing inbound marketing to generate and nurture leads online, CTAs and the offers to which they link are often less about making a sale today and more about securing a contact and connection through which to build rapport over time. (Learn more about how even public relations can use CTAs through this video.)

Read More

Topics: Calls-to-action

10 Steps To Inbound Marketing Campaigns (And 20+ Tools To Complete Them)

July 16,2019 | BY: Kristin Jones

Are you looking for a way to generate qualified leads that doesn’t involve cold calls, mass mailings (digital or print), or a heavy investment in paid advertising? Maybe a strategy that will not only provide leads, but also establish your company as a thought leader in your industry and a trusted source of information for current customers and prospects alike?

That is what inbound marketing can do. And often for a lower cost-per-lead than traditional outbound marketing. So, what do you need to do to create your first inbound marketing campaign?

Read More

Topics: Inbound Marketing, Strategy, Campaign Planning

4 Social Media Marketing Statistics And Why They Matter

July 15,2019 | BY: Kristin Jones

Are you tasked with social media marketing for a business or brand? If so, you’ve seen plenty of statistics thrown your way. But which ones are worth paying attention to?

Here are 4 statistics we think you should pay attention to and why (Source):

Read More

Topics: Social Media

Lessons From 15 Years: Remember Not All B2C Purchase Decisions Are Emotional Impulse Buys

July 11,2019 | BY: Kristin Jones

It can be tempting to think of all B2C marketing as being the type of impulse decision to which you can appeal with an emotion-driven campaign showing happy, strong, cool people. Not everything is as simple as a refreshing soft drink on a hot day or a pair of shoes that totally make the outfit.

At JONES, we have experienced the side of B2C marketing that requires engaging consumers with useable and useful information, understanding that larger investments have a longer sales cycle, and that especially now, with the world in our pocket, consumers research a wide range of products before making their final decision. The lessons we’ve learned through marketing financial services, higher education, personal electronics and even nutritional supplements for endurance athletes can be applied to a wide range of other B2C products and services.

Read More

Topics: Personas, Marketing Lessons

What Will It Cost To Add Video To Your Marketing Mix?

July 10,2019 | BY: Kristin Jones


Video, in some form, has become an essential element in most companies’ marketing content strategy, whether as an explainer video on the home page of a website, as live video on Facebook, or to be used in personal presentations and trade show settings.

In many cases, companies are employing all of these video formats and more. But despite the availability of technology at an affordable rate (in some cases, already in your pocket in the form of a cell phone), creating a high quality video for marketing purposes still comes at a cost.

Read More

Topics: Video


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas