While Facebook is not as reliant on hashtags for content discovery and promotion as other social media platforms, such as Instagram, they can still be a valuable tool for brands to use in establishing a consistent presence.
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With so many details involved in crafting a business website that achieves your goals of attracting visitors, converting them to leads and then customers, and retaining customers through excellent experiences, it can be easy to overlook one simple step: optimizing images.
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Just text is not enough.
Even adding images and video may not be enough.
Think about expanding your marketing content beyond something for your audience to passively consume to something that requires the audience to actively engage.
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Topics: Website, Content, Interactive Content
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Topics: Strategy, Position Your Brand, Email
The days of hyper-focus on simply putting the right keywords in the right places and counting on search engines to do the rest have passed, but that doesn’t mean that writing content for search is over.
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For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.
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Topics: Social Media, Strategy
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Topics: Video
An integrated content marketing strategy employs multiple strategies to drive lead generation. Website design. SEO. Social media. Blogging. Video. Interactive content.
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Topics: Email
One of the biggest benefits of creating and implementing social media content as part of an integrated marketing campaign is the opportunity to reach new audiences who discover your content and your brand organically.
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Topics: Social Media
Sometimes the true power of content marketing can be hard to see, but when a few key statistics are applied to the concept, it becomes very clear why 70 percent of marketers actively invest in content marketing.
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Topics: Content Marketing
Meet Scott
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
