-1.png?width=1652&name=Jones(RGB)-1.png "Jones(RGB)-1.png")
Since the inception of our firm, and the beginning of this blog, JONES has focused on helping clients with the strategy development and content creation necessary to fill all levels of the sales funnel. Our work with Actium Health is no exception—we have filled the previous gaps in their content catalog exceptionally well.
Read MoreTopics: Sales Funnel, Content Creation, Client Success, Design, Healthcare IT
B2B tech marketers entered 2022 with a positive outlook, according to research from FINITE and 93x. The reasons?
Read MoreTopics: Enterprise Software, B2B Marketing
We’ve said before that one of the first steps in planning where you want to go is knowing where you are right now. After all, even Google Maps asks if you want directions from your current location.
Read More
Keeping up with what is happening in the marketing world (and technology world, and media world, and all the other interconnected industries we need to understand and work within) can be challenging. We’ve all heard about how the most successful businesspeople dedicate time each day to learning.
Read MoreTopics: Marketing Lessons, podcasts, B2B Marketing
As Sagefrog examined survey results for their 2022 B2B Marketing Mix Report, the 15th annual report for the firm, they found continuation of a few key trends from recent years.
Read MoreTopics: Strategy, Statistics, Infographics
As the world of marketing constantly evolves, it can be tempting to just sit back and keep doing what we’ve always done, especially if it seems to be working for us. But every now and then, it’s good to take a look around and see what is happening with other companies.
Read MoreTopics: Statistics, Content Marketing, Content Strategy
Yes Health’s recently-launched rebrand was on full display at the company’s first in-person event appearance since COVID, reaching the attendees of Thrive Summit 2022 April 26-28 in Austin, Texas.
Read MoreTopics: Branding, Strategy, Client Success
While many of our recent website redesign projects, including those for Avanti Systems and Fairly AI, have used WordPress for at least a portion of the website, our newest project involved transitioning the client’s site entirely to HubSpot to integrate all of the client’s website, blogging, email, social and landing pages into a single marketing automation platform.
Read MoreTopics: Website, HubSpot, Client Success
How many different marketing channels does your B2B brand use in its demand generation strategy? The possible combinations may seem almost endless, factoring in all the available social media channels, plus blogs, webinars, lead-gen offers, email, PPC, organic SEO, apps …
Read MoreTopics: Lead Generation, HubSpot, Infographics, Integrated Marketing & PR, Omnichannel Marketing
I enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott
