INBOUND ACCELERATOR

The core principle behind inbound marketing for B2B brands — whether in healthcare, technology, software or others — is that the content created is designed to have value to prospects and customers. It is not strictly focused on selling something, but rather on teaching or reaching leads in a way that shows how they can best use your product or service to improve their own bottom line.

Media audits are a staple of the public relations world: It’s important to know who is saying what about your business, how often, where and when.

That knowledge is just as vital when crafting your marketing strategies, as all communications should be part of a cohesive strategy that works together.

Healthcare is changing, and how healthcare providers and hospitals approach marketing, is changing along the way.

Those changes in how healthcare is chosen, provided and paid for opens opportunities for healthcare IT companies to step up and assist their customers by changing their own marketing approach to one that provides information and guidance, not just a sales push.

As Q3 winds down in the coming weeks, it’s time to look at your to-do list and prioritize those projects you want to wrap up before year end, especially if you are sitting on a surplus budget with a use-it-or-lose-it philosophy from above.

We’d all love to create that piece of content that lights up the metrics meters on our website’s dashboard or Facebook Insights — comments, shares, clicks! But we know that the majority of content created today won’t hit that huge payoff. But what kind of content does?

We all make mistakes from time to time. But when those mistakes limit the effectiveness of your business blog, it can put your entire inbound marketing strategy at risk.

Luckily, 15 of the most common business blogging mistakes have relatively quick fixes.

Facebook is an essential part of any small business’s marketing strategy today — after all, nearly 8 in 10 American adults use the platform, and as many as 74 percent of purchases are influenced by social media.

Is your small business on Facebook already? How confident are you that you’ve set up your page in a way that puts your best foot (or should that be face?) forward?

When we asked healthcare providers about their most successful social media channel, more than half pointed to Facebook, likely due to its position as the social media platform that reaches the most American consumers of all ages.

Your social media posts are written to engage followers and hopefully link them back to your website. But the true power is not simply in your original posts (which may only be seen by a small percentage of followers), but when those posts are shared.

Here are a few stats to chew on for a minute:

• Facebook users view more than 8 billion videos every day.

• One in five Facbook videos is now a live broadcast.

• By 2020, over 75 percent of the world’s mobile data traffic will be video.

Now a question: Is your business’s Facebook page a part of this future?

If not, do you have plans for joining the crowd? Sadly, if you don’t, you may be left behind.