INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Your Infographic Guide To Content For All Stages of the Marketing Funnel

January 24,2022 | BY: Kristin Jones

Content is an integral component of your marketing strategy, and it is essential that you develop content that is mean to meet the needs of your prospects, leads and customers at each stage of the sales or marketing funnel. That means you need everything from top-of-the-funnel (TOFU) content that will attract traffic to your website through the middle-of-the-funnel (MOFU) content that nurtures leads and the bottom-of-the-funnel (BOFU) content that helps close the deal.

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Topics: Sales Funnel, Infographics, Content Strategy

Why B2B Marketers Lean on LinkedIn

January 17,2022 | BY: Scott Muff

Almost all B2B marketers (97 percent) use LinkedIn. When you see the statistics pulled together by SalesIntel, there really is no question why they do.

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Topics: Social Media, Personas, Content Strategy

Focus Content Marketing on Improving Your E-A-T

January 10,2022 | BY: Scott Muff

The power of the internet for communications is that it is easily accessible by nearly anyone—both as a content creator and as a content consumer. The downfall of the internet is that nearly anyone can publish anything at any time … and as a consumer, it can be challenging to know what content is actually worth the time it takes to read, listen or watch.

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Topics: SEO, Website, Content Strategy

Your Marketing Content Creation Flowchart

January 04,2022 | BY: Kristin Jones

It may start with an idea but creating marketing content that achieves your goals—website traffic, lead generation, conversions to sales—requires much more than that initial light-bulb moment of brilliance.

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Topics: Writing, Content Creation

Best of 2021: Our Most-Used Content Marketing Advice & Insights

December 20,2021 | BY: Scott Muff

We’ve survived 2020 and 2021 — congratulations! Chances are your marketing strategies and marketing team may have looked much different over the last two years compared to the days “BC” aka “before Covid.” What insights, advice and information helped you adjust and overcome challenges in this last year?

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Topics: Social Media, Content, Strategy

Social Media Tip: How To Use Hashtags on LinkedIn

December 13,2021 | BY: Scott Muff

The very nature of LinkedIn and its users makes it a powerful tool for B2B marketers. In fact, 80 percent of B2B leads generated by social media come from LinkedIn.

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Topics: Social Media

5 Signs Your Health-Tech Company Needs A Rebrand

December 06,2021 | BY: NA

(This is a guest post from our colleague and collaborator Lena Cheng, MD, managing director at Best Friend Jack. We are thrilled to be able to share her marketing and branding insights for an industry we are both passionate about serving.)

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Topics: Branding, Healthcare Marketing, Guest Authors

Listen Up! How to Reach Audiences with Audio

November 30,2021 | BY: Kristin Jones

What have you listened to lately?

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Topics: Content Strategy, podcasts

B2B Marketing: Reaching IT Decision Makers in 2021 (infographic)

October 26,2021 | BY: Scott Muff

We have long understood that B2B decision makers, especially those involved in making technology and software purchase decisions, do their research first.

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Topics: Infographics, Enterprise Software, Content Strategy, Webinars

10 Questions to Ask When Planning a B2B Webinar

October 21,2021 | BY: Scott Muff

In a time when in-person events are still slow to return, and many businesses even slower to send their employees back into those settings, finding alternative ways of reaching prospects, customers and even internal audiences with educational presentations is key.

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Topics: Lead Generation, Content Strategy, Webinars

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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