INBOUND ACCELERATOR

In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.

Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.

When you’ve spent hours crafting the perfect email marketing messages—including considering the cultural differences of audiences in locations around the world—the last thing you want is for those emails to go directly to the junk file. 

As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.

Email is an essential element in content marketing strategies, as outbound emails to promote content as well as lead nurturing emails to continue engagement with additional content following an interaction on your website. 

There is an old nursery rhyme that includes the line “when she was good, she was very, very good, but when she was bad, she was horrid.”

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

Hashtags got their start on Twitter, as a way of sorting and organizing the fast-moving social media channel into areas of interest, but Instagram took the tool and hyper-sized it with up to 30 hashtags per caption.

According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!

At a time when marketing departments are reassessing strategies and adapting to the economic upheaval of a global pandemic that started 18 months ago, many CMOs are looking for ways to address marketing needs to generate and nurture leads, create the high-quality content needed, and yet work within a budget and work environment that require flexibility and a wide range of skills.