A blog dedicated to advancing inbound marketing and PR


Interactive Marketing Content We Love

July 29,2021 | BY: Scott Muff

In the deluge of content flooding websites, email inboxes and social media feeds, it is harder and harder to stand out or make an impression. Readers are fatigued in many cases, and simply don’t stay engaged with content that seems to have little to differentiate it from all the rest they see.

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Topics: Content Creation, Content Strategy, Interactive Content

Creating Content That Converts At All Stages Of the Sales Funnel

June 30,2021 | BY: Kristin Jones

Reaching B2B buyers requires creating content that speaks to specific pain points and challenges. That means not only targeting specific buyer personas, but also creating content with different stages of the sales funnel, or buyers’ journey, in mind.

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Topics: Sales Funnel, Content Strategy

Spam-Free Emails: Understanding the Rules Around the Globe

June 29,2021 | BY: Scott Muff

When you’ve spent hours crafting the perfect email marketing messages—including considering the cultural differences of audiences in locations around the world—the last thing you want is for those emails to go directly to the junk file. 

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Topics: Email

3 Ways Telecom Brands Can Use Content Marketing

June 22,2021 | BY: Kristin Jones

As content marketing takes center stage for many different industries, telecom brands have unique needs and circumstances that make the approach especially beneficial in reaching audiences with the information needed to make complex decisions.

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Topics: Content Marketing, Telecom Marketing

21 Email Tips for B2B Marketing

June 16,2021 | BY: Scott Muff

Email is an essential element in content marketing strategies, as outbound emails to promote content as well as lead nurturing emails to continue engagement with additional content following an interaction on your website. 

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Topics: Email

How Thought Leadership Builds More Than Brand Awareness

June 15,2021 | BY: Scott Muff

There is an old nursery rhyme that includes the line “when she was good, she was very, very good, but when she was bad, she was horrid.”

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Topics: Bylined Articles, Thought Leadership

Why Content Marketing Is Perfect For FinTech Brands

June 08,2021 | BY: Kristin Jones

Technology is embedded in everything we do each day, most often in ways that no one ever even really stops to think about or question. But even though it is a ubiquitous part of daily life, there is one field where it is still essential to educate and build a foundation of trust in our use of technology: financial services.

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Topics: Content Marketing, FinTech marketing

Social Media Tip: How to Hashtag Instagram Posts For Business

June 07,2021 | BY: Scott Muff

Hashtags got their start on Twitter, as a way of sorting and organizing the fast-moving social media channel into areas of interest, but Instagram took the tool and hyper-sized it with up to 30 hashtags per caption.

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Topics: Social Media

Adding Multimedia Options To Your Content Marketing: Webinars & Podcasts

June 02,2021 | BY: Scott Muff

According to FlowApp, more than 50 percent of marketers had planned to increase the number of webinars they created in 2020—it was the perfect year for it!

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Topics: Content, Video, Content Strategy

How To Choose A HubSpot Agency

June 01,2021 | BY: Scott Muff

At a time when marketing departments are reassessing strategies and adapting to the economic upheaval of a global pandemic that started 18 months ago, many CMOs are looking for ways to address marketing needs to generate and nurture leads, create the high-quality content needed, and yet work within a budget and work environment that require flexibility and a wide range of skills.

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Topics: HubSpot, Agency Partners


Meet Scott

scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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