When you’ve succeeded in attracting a visitor to one of your website’s landing pages, whether through calls-to-action in blog posts, organic or paid search, or social media, the last thing you want is for them to immediately bounce off. Conversion rates will vary greatly, but according to research by Unbounce, there are six elements you can control that have the potential to increase conversions and reduce bounce rates.
First, limit your landing page to a single primary focus or link.
Second, optimize images to maximize page speed — don’t lose visitors because they have to wait for the page to load.
Third, consider adding some level of social proof, such as testimonials, photos of customers or social media posts.
Fourth, don’t overlook the power of email, which had the highest conversion rate of any traffic source at 13 percent.
Fifth, design for mobile. Users spend, on average, 69 percent of their media time on smartphones. (Source)
And finally, keep your copy concise (with possible exceptions for higher education.
Most of these factors are accounted for in our downloadable landing page template, available for your use here.