--- title: 6 Factors That Impact Landing Page Conversion and Bounce Rates description: "6 Factors That Impact Landing Page Conversion and Bounce Rates Links, page speed, social proof and copy length are among the factors that impact landing page performance." image: https://www.jonespr.net/hubfs/6%20Factors%20That%20Impact%20Landing%20Page%20Conversion%20and%20Bounce%20Rates.jpg --- [![](https://www.jonespr.net/hubfs/6%20Factors%20That%20Impact%20Landing%20Page%20Conversion%20and%20Bounce%20Rates.jpg) ](https://www.jonespr.net/eight-arms-blog/6-factors-that-impact-landing-page-conversion-and-bounce-rates) # 6 Factors That Impact Landing Page Conversion and Bounce Rates BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![6 Factors That Impact Landing Page Conversion and Bounce Rates](https://www.jonespr.net/hubfs/6%20Factors%20That%20Impact%20Landing%20Page%20Conversion%20and%20Bounce%20Rates.jpg) When you’ve succeeded in attracting a visitor to one of your website’s landing pages, whether through calls-to-action in blog posts, organic or paid search, or social media, the last thing you want is for them to immediately bounce off. Conversion rates will vary greatly, but according to research by [Unbounce](https://medium.com/unbounce-marketing/infographic-the-data-behind-landing-page-trends-in-2018-b4b6787a40dd), there are six elements you can control that have the potential to [increase conversions](https://www.jonespr.net/inboundaccelerator/2-landing-page-metrics-you-should-be-measuring) and reduce bounce rates.   - First, limit your landing page to a single primary focus or link. - Second, optimize images to maximize page speed — don’t lose visitors because they have to wait for the page to load. - Third, consider adding some level of social proof, such as testimonials, photos of customers or social media posts. - Fourth, don’t overlook the power of [email](https://www.jonespr.net/lp-email-do-this-not-that), which had the highest conversion rate of any traffic source at 13 percent. - Fifth, design for mobile. Users spend, on average, 69 percent of their media time on smartphones. *(*[*Source*](https://www.impactbnd.com/blog/mobile-marketing-statistics)*)* - And finally, keep your copy concise (with possible exceptions for higher education.   Most of these factors are accounted for in our downloadable landing page template, available for your use [here](https://www.jonespr.net/landing-page-content-template).   ![landing pages](https://www.jonespr.net/hs-fs/hubfs/landing%20pages.jpeg?width=1043&name=landing%20pages.jpeg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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