Are You Wasting Time on Overrated Marketing Tactics?

We’ve all fallen victim to hype and realized that something just didn’t live up to expectations. That summer “blockbuster” movie that fell flat. The “best ever” steak that left a bad taste in your mouth and a big hole in your wallet. Or maybe even a marketing tactic that you were sure would deliver—and at this price, it better!

What marketing tactic is the most overrated? Paid advertising.

Though it has been the bread-and-butter basics of marketing for decades, both inbound marketers and those who focus more on outbound methods say paid advertising is the most overrated tactic, according to HubSpot’s State of Inbound 2015 report.

When even those marketers who prioritize outbound methods say that paid advertising is overrated, it may be time to rethink your own marketing priorities.

If you need help convincing the rest of your executive team that it is time to change, use our ready to customize presentation to bring them over to the inbound side. Download it here: How to Convince Your Boss to Transform Your Marketing.