For nearly a decade, before Instagram took its use to new heights, the hashtag was nearly synonymous with Twitter, the social media platform that introduced its use in 2007 as a way of categorizing conversations and organizing posts.
Now, all of the major social media channels support the use of hashtags, and they have become important ways for businesses, brands and influencers to extend their message with opportunities to:
Here are a few basic tips for using hashtags for business, especially in the B2B marketing realm, to make the most of your Twitter presence:
While not every brand uses hashtags consistently on Twitter, despite its “grandfather” status in developing that tool, statistics show that hashtags can increase engagement by almost 50 percent for brands.
Want more tips on hashtags? We cover best practices for using them in all major social media channels here: Your Business Hashtag How-To Guide.
Or read our Complete Guide To Social Media for Business, which highlights the best tactics for incorporating social media into integrated B2B marketing campaigns. Find out what, where, when and how often to post to maximize the impact of your organic social media traffic.