--- title: Building Better Brand/Agency Relationships (infographic) description: Here is an infographic you can refer to while developing your brand and working with your agency relationships. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20387%20agency.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20387%20agency.jpg) ](https://www.jonespr.net/eight-arms-blog/building-better-brand/agency-relationships-infographic) # Building Better Brand/Agency Relationships (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Building Better Brand/Agency Relationships (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20387%20agency.jpg?width=1349&name=Blog%20387%20agency.jpg "Building Better Brand/Agency Relationships (infographic)")   Anyone who has tried to accomplish a task with a committee understands: the more people there are involved in a task, the more complex it becomes. We understand how that same dynamic can complicate the relationship between brands and agencies. [Collaboration](https://www.youtube.com/watch?v=SoVdbyXOeIE) becomes more difficult as you incorporate more people, in more locations, into the process. With effort, however, utilizing an agency can be a huge boon to your marketing department. A [recent report](http://images.forbes.com/forbesinsights/StudyPDFs/OracleMarketingCloud-REPORT.pdf) by Forbes Insights and Oracle Marketing Cloud pinpointed some of the greatest challenges, and the steps companies and agencies plan to take to address them. ![Building Better Brand/Agency Relationships (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/BrandAgencyCollaboration.jpg?width=500&name=BrandAgencyCollaboration.jpg "Building Better Brand/Agency Relationships (infographic)") Training and reporting are two of the biggest barriers to smooth relationships, and the challenges marketers are targeting for improvement. What are the roadblocks you experience in bringing together brand and agency efforts? Are those potential roadblocks influencing how you choose to resource your inbound marketing strategy? Our [free ebook](https://www.jonespr.net/guide-to-resourcing-your-inbound-strategy) includes tips on choosing how to fill your marketing needs, as well as how to make the most of the choice you make. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-10-28T13:00:00.000Z", "headline" : "Building Better Brand/Agency Relationships (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20387%20agency.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/building-better-brand/agency-relationships-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```