---
title: "Content Marketing: What Businesses Want To Do Better (infographic)"
description: "Content Marketing: What Businesses Want To Do Better
Original content and visual content top the priorities for businesses looking to improve their content marketing strategies."
---

[Eight Arms ](https://www.jonespr.net/eight-arms-blog)

# [Content Marketing: What Businesses Want To Do Better (infographic)](https://www.jonespr.net/eight-arms-blog/content-marketing-what-businesses-want-to-do-better-infographic)

 Written by [Kristin Jones](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) | June 22,2018

Content marketing is a cornerstone for many marketing strategies today, with more than half of all businesses investing in the tactic, and 1/4 publishing new content every day. But there is always room for improvement.

Nearly 1/4 of respondents to a survey by [The Manifest](https://themanifest.com/digital-marketing/how-businesses-use-content-marketing) said they want to create more original content, and an equal number have set the objective of creating more [visual components](https://www.jonespr.net/inboundaccelerator/7-characteristics-of-the-best-infographics-in-an-infographic) to their content.

What would you like to do to  improve in your content marketing program?

If you are unsure about where your content marketing strategies and implementation could use a boost — [Content quality](https://www.jonespr.net/inboundaccelerator/why-creating-great-content-matters-and-how-to-get-it-right-the-first-time)? Channels? [Improved reporting](https://www.jonespr.net/inboundaccelerator/blog-metrics-to-measure-use-part-1-traffic)? — use our [Inbound Marketing Scorecard](https://www.jonespr.net/lp-rate-your-inbound-marketing-scorecard) to rate your efforts in six different categories that are key to growing web traffic, increasing lead generation and improving conversion and sales closure rates with content.

[View full post](https://www.jonespr.net/eight-arms-blog/content-marketing-what-businesses-want-to-do-better-infographic)

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