Content marketing is a cornerstone for many marketing strategies today, with more than half of all businesses investing in the tactic, and 1/4 publishing new content every day. But there is always room for improvement.
Nearly 1/4 of respondents to a survey by The Manifest said they want to create more original content, and an equal number have set the objective of creating more visual components to their content.
What would you like to do to improve in your content marketing program?
If you are unsure about where your content marketing strategies and implementation could use a boost — Content quality? Channels? Improved reporting? — use our Inbound Marketing Scorecard to rate your efforts in six different categories that are key to growing web traffic, increasing lead generation and improving conversion and sales closure rates with content.