Why do you need to include video in your marketing strategy?
The statistics spell it out quite clearly:
Nearly half of internet users look for videos related to a product or service before shopping.
Including video on landing pages can increase conversion rates by 80 percent.
Nearly 65 percent of users are more likely to buy a product online after watching a video.
Convinced?
But what does it take to create videos that can achieve these results?
This infographic from Digital Vidya offers some basic tips, and the links below provide more resources to take you deeper:
Plan your video strategy rather than randomly creating videos. (5 Decisions To Make When Planning Video Marketing Content)
Create videos that are more than advertisements – offer solutions. (Secrets For Video Marketing Success: What West & JONES Did Right)
Want even more?
Check out all of the video-related posts on the Inbound Accelerator blog or download one of our video marketing resources from the Inbound Marketing Learning Library.