A blog dedicated to advancing inbound marketing and PR


Social Media Tip For Spas: Share Compelling Videos

November 25,2019 | BY: Kristin Jones

Social media and video seem to be made for each other, but are you making the most of the opportunity?

A few statistics to know:

  • 54 percent of consumers say they want to see more videos from brands and businesses they support.

  • 72 percent of people would rather learn about a product or service through video than through text.

  • Viewers are 95 percent more likely to remember a call-to-action after watching a video, compared to 10 percent when reading it in text format.


Read More

Topics: Social Media, Video

Using Video For B2B Marketing: 2019 Viewer Stats (infographic)

November 22,2019 | BY: Kristin Jones

While it is easy to see, everywhere you look, how video has become a dominant element in B2C marketing, even more conservative, information-based B2B buyers are increasingly turning to video to find information they need to make buying decisions.

So what do you need to do to reach B2B decision makers with marketing videos?

Read More

Topics: Video

What Will It Cost To Add Video To Your Marketing Mix?

July 10,2019 | BY: Kristin Jones


Video, in some form, has become an essential element in most companies’ marketing content strategy, whether as an explainer video on the home page of a website, as live video on Facebook, or to be used in personal presentations and trade show settings.

In many cases, companies are employing all of these video formats and more. But despite the availability of technology at an affordable rate (in some cases, already in your pocket in the form of a cell phone), creating a high quality video for marketing purposes still comes at a cost.

Read More

Topics: Video

Cracking The Video Marketing Code

June 19,2019 | BY: Kristin Jones


Why do you need to include video in your marketing strategy?

  • The statistics spell it out quite clearly:

  • Nearly half of internet users look for videos related to a product or service before shopping.

  • Including video on landing pages can increase conversion rates by 80 percent.

  • Nearly 65 percent of users are more likely to buy a product online after watching a video.


But what does it take to create videos that can achieve these results?

Read More

Topics: Video

Video Trends Marketers Should Be Watching (infographic)

March 29,2019 | BY: Kristin Jones


How are you using video in your marketing strategies? Live on social media? Webinars? Or dipping your toes into virtual reality?

The possibilities are continually expanding, and with video expected to make up more than 80 percent of all internet traffic by 2021, now is the time to find ways to work it into your marketing plan. (Source)

Read More

Topics: Video

Why Voice Over Matters In Your Marketing Video

December 05,2018 | BY: Kristin Jones


Details matter. When creating marketing videos, those details include the voice that represents your brand.

Read More

Topics: Video

10 Video Trends To Watch

November 21,2018 | BY: Kristin Jones

The English teachers’ lament that no one reads anymore may be more true than we realize, especially when it comes to marketing content. Consumers would much rather watch than read. In fact, according to this infographic by Uscreen, 8 in 10 consumers would rather watch a video from a brand than read a blog, and just as many prefer live video to social media posts.

Read More

Topics: Video

Explainer Video Cheat Sheet: Script Writing (infographic)

October 10,2018 | BY: Kristin Jones

An overwhelming majority of consumers (and that includes B2B decision makers) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two? created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.

Read More

Topics: Video

12 Key Questions When Creating Marketing Videos

August 08,2018 | BY: Kristin Jones


Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

Read More

Topics: Strategy, Video

10 Things You Need To Know About Video Marketing

April 25,2018 | BY: Kristin Jones


Whether you are a veteran marketer still warming up to the idea of video, or a digital native jumping in with both feet, video IS a growing portion of the future of marketing. (See more about the generation gap in video adoption here.)

Read More

Topics: Video


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator


landing page content template


comprehensive guide to designing and executing ctas

Popular Topics

see all