A blog dedicated to advancing inbound marketing and PR


Why Voice Over Matters In Your Marketing Video

December 05,2018 | BY: Kristin Jones


Details matter. When creating marketing videos, those details include the voice that represents your brand.

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Topics: Video

10 Video Trends To Watch

November 21,2018 | BY: Kristin Jones

The English teachers’ lament that no one reads anymore may be more true than we realize, especially when it comes to marketing content. Consumers would much rather watch than read. In fact, according to this infographic by Uscreen, 8 in 10 consumers would rather watch a video from a brand than read a blog, and just as many prefer live video to social media posts.

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Topics: Video

Explainer Video Cheat Sheet: Script Writing (infographic)

October 10,2018 | BY: Kristin Jones

An overwhelming majority of consumers (and that includes B2B decision makers) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two? created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.

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Topics: Video

12 Key Questions When Creating Marketing Videos

August 08,2018 | BY: Kristin Jones


Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

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Topics: Video, Strategy

10 Things You Need To Know About Video Marketing

April 25,2018 | BY: Kristin Jones


Whether you are a veteran marketer still warming up to the idea of video, or a digital native jumping in with both feet, video IS a growing portion of the future of marketing. (See more about the generation gap in video adoption here.)

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Topics: Video

Social Media Marketing Tip: Make Your Visuals Pop

March 26,2018 | BY: Kristin Jones

Your design team just created a great infographic that tells your brand’s best story at a glance. A new explainer video captures the benefits of your services in a way that’s easy to grasp and compelling to watch. And that group photo of the production team hitting a milestone mark, full of friendly faces, has made the rounds in the office.

Now what?

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Topics: Social Media, Video

Video Marketing: The Generation Gap Amongst Marketers

March 09,2018 | BY: Kristin Jones


It’s no secret that different generations make purchase decisions differently, gather their information from different sources, and have different priorities in establishing their lifestyles and preferences. But, as more millennials are moving into leadership roles in marketing, the generation gap is becoming just as pronounced in how each approaches video marketing.

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Topics: Video

Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

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Topics: Video Marketing, Video, Client Succes, Healthcare Marketing

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

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Topics: Content Marketing, Content Creation, Video

5 Criteria For Great Marketing Videos, Infographics

January 29,2018 | BY: Kristin Jones

Visual content is the fastest growing portion of marketing content. But in the rush to keep up with the times, don’t forget that whether you are developing marketing videos or creating infographics, the same criteria you apply to text-based content still applies.

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Topics: Content, Video


Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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