INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Social Media Tip: When To Post New Videos On YouTube

January 18,2021 | BY: Scott Muff

YouTube is not only the largest repository of video content on the web, but also the de facto second most-used search engine out there, with more than 3 billion searches performed every month.

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Topics: Social Media, Video

Social Media Tip: How Often To Post On YouTube

December 07,2020 | BY: Scott Muff

Did you realize YouTube is the second largest search engine on the internet? With more searches daily than all other search engines (other than Google) combined, it is one of the key places the world goes to learn.

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Topics: Social Media, Video

6 Types Of Digital Marketing You Need To Understand

November 11,2020 | BY: Scott Muff

If nothing else, the COVID-19 pandemic has solidified the need for businesses of all kinds to lean even harder into the digital space, from retail purchases (which were already projected to reach $4.5 trillion next year, BEFORE coronavirus shutdowns struck) to how B2B brands reach their prospects in a world without in-person events and conferences.

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Topics: SEO, Social Media, Video, Email, Content Marketing

Social Media Tip: What Your Business Should Share On YouTube

September 21,2020 | BY: Scott Muff

Video is the fastest growing content format on the internet, for entertainment, for education, and for marketing. And, of course, the largest repository of that video is YouTube.

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Topics: Social Media, Video

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Audits, Video, Surveys, Management

Your YouTube Guide: What, When & How Often To Post (infographic)

August 21,2020 | BY: Scott Muff

Video is the fastest growing segment of content marketing today, and YouTube is a key part of marketers’ video strategies, providing a hosting site and social outlet, and serving as, essentially, the world’s second most-used search engine after Google.

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Topics: Social Media, Video, Infographics, Content Creation

What, When & How Often To Post To YouTube For Business (infographic)

August 07,2020 | BY: Scott Muff

YouTube, that repository of music, how-to videos, video game play and “unboxing” adventures, has a role in both B2C and B2B content marketing, too. YouTube, on mobile alone, reaches more people in the 18-34 U.S. audience demographic than any TV network. (YouTube, 2020) (Source)

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Topics: Social Media, Planning, Strategy, Video

What’s New For You In Social Media This Year?

June 24,2020 | BY: Scott Muff

With constant updates to algorithms, new features, and changes in consumer behavior, your social media strategy needs to shift, also. Is it time to try something new?

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Topics: Social Media, Planning, Video, Content Strategy

Why Video IS The Future Of Marketing

February 05,2020 | BY: Kristin Jones

 

Yes, video is everywhere. As pointed out by Omnicore in this infographic, nearly 9 in 10 businesses are using video in their marketing in some, and more than three-fourths of consumers say a video has convinced them to download an app or buy software.

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Topics: Video

Social Media Tip For Spas: Share Compelling Videos

November 25,2019 | BY: Kristin Jones

Social media and video seem to be made for each other, but are you making the most of the opportunity?

A few statistics to know:

  • 54 percent of consumers say they want to see more videos from brands and businesses they support.

  • 72 percent of people would rather learn about a product or service through video than through text.

  • Viewers are 95 percent more likely to remember a call-to-action after watching a video, compared to 10 percent when reading it in text format.

(Source)

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Topics: Social Media, Video

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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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