A blog dedicated to advancing inbound marketing and PR


Social Media Tip: What Your Business Should Share On YouTube

September 21,2020 | BY: Scott Muff

Video is the fastest growing content format on the internet, for entertainment, for education, and for marketing. And, of course, the largest repository of that video is YouTube.

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Topics: Social Media, Video Marketing, Video

5 Marketing Projects To Work Into Your Remaining 2020 Budget

August 25,2020 | BY: Scott Muff

I’m going to go out on a limb and guess that 2020 has thrown a few wrenches into the marketing plans you carefully crafted 10-12 months ago—not to mention how your staff functions and potentially the budget you have to work with.

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Topics: Planning, Video, surveys, Audit

Why Video IS The Future Of Marketing

February 05,2020 | BY: Kristin Jones


Yes, video is everywhere. As pointed out by Omnicore in this infographic, nearly 9 in 10 businesses are using video in their marketing in some, and more than three-fourths of consumers say a video has convinced them to download an app or buy software.

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Topics: Video

Social Media Tip For Spas: Share Compelling Videos

November 25,2019 | BY: Kristin Jones

Social media and video seem to be made for each other, but are you making the most of the opportunity?

A few statistics to know:

  • 54 percent of consumers say they want to see more videos from brands and businesses they support.

  • 72 percent of people would rather learn about a product or service through video than through text.

  • Viewers are 95 percent more likely to remember a call-to-action after watching a video, compared to 10 percent when reading it in text format.


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Topics: Social Media, Video

Using Video For B2B Marketing: 2019 Viewer Stats (infographic)

November 22,2019 | BY: Kristin Jones

While it is easy to see, everywhere you look, how video has become a dominant element in B2C marketing, even more conservative, information-based B2B buyers are increasingly turning to video to find information they need to make buying decisions.

So what do you need to do to reach B2B decision makers with marketing videos?

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Topics: Video

What Will It Cost To Add Video To Your Marketing Mix?

July 10,2019 | BY: Kristin Jones


Video, in some form, has become an essential element in most companies’ marketing content strategy, whether as an explainer video on the home page of a website, as live video on Facebook, or to be used in personal presentations and trade show settings.

In many cases, companies are employing all of these video formats and more. But despite the availability of technology at an affordable rate (in some cases, already in your pocket in the form of a cell phone), creating a high quality video for marketing purposes still comes at a cost.

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Topics: Video

Cracking The Video Marketing Code

June 19,2019 | BY: Kristin Jones


Why do you need to include video in your marketing strategy?

  • The statistics spell it out quite clearly:

  • Nearly half of internet users look for videos related to a product or service before shopping.

  • Including video on landing pages can increase conversion rates by 80 percent.

  • Nearly 65 percent of users are more likely to buy a product online after watching a video.


But what does it take to create videos that can achieve these results?

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Topics: Video

Video Trends Marketers Should Be Watching (infographic)

March 29,2019 | BY: Kristin Jones


How are you using video in your marketing strategies? Live on social media? Webinars? Or dipping your toes into virtual reality?

The possibilities are continually expanding, and with video expected to make up more than 80 percent of all internet traffic by 2021, now is the time to find ways to work it into your marketing plan. (Source)

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Topics: Video

Why Voice Over Matters In Your Marketing Video

December 05,2018 | BY: Kristin Jones


Details matter. When creating marketing videos, those details include the voice that represents your brand.

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Topics: Video

10 Video Trends To Watch

November 21,2018 | BY: Kristin Jones

The English teachers’ lament that no one reads anymore may be more true than we realize, especially when it comes to marketing content. Consumers would much rather watch than read. In fact, according to this infographic by Uscreen, 8 in 10 consumers would rather watch a video from a brand than read a blog, and just as many prefer live video to social media posts.

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Topics: Video


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scott-muffI enjoy meeting with clients, and educating companies about all things PR and Inbound Marketing. Meet Scott

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