INBOUND ACCELERATOR

A blog dedicated to advancing inbound marketing and PR

     

Explainer Video Cheat Sheet: Script Writing (infographic)

October 10,2018 | BY: Kristin Jones

An overwhelming majority of consumers (and that includes B2B decision makers) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two?

Breadnbeyond.com created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.

Read More

Topics: Video

12 Key Questions When Creating Marketing Videos

August 08,2018 | BY: Kristin Jones

 

Video is everywhere. It is the most engaging content form on social media – in fact, 74 percent of all internet traffic is video.

But as a marketer, your focus needs to be on a creating the kinds of videos that reach customers. That means thinking through each video before you ever start writing or recording.

Read More

Topics: Video, Strategy

10 Things You Need To Know About Video Marketing

April 25,2018 | BY: Kristin Jones

 

Whether you are a veteran marketer still warming up to the idea of video, or a digital native jumping in with both feet, video IS a growing portion of the future of marketing. (See more about the generation gap in video adoption here.)

Read More

Topics: Video

Social Media Marketing Tip: Make Your Visuals Pop

March 26,2018 | BY: Kristin Jones

Your design team just created a great infographic that tells your brand’s best story at a glance. A new explainer video captures the benefits of your services in a way that’s easy to grasp and compelling to watch. And that group photo of the production team hitting a milestone mark, full of friendly faces, has made the rounds in the office.

Now what?

Read More

Topics: Social Media, Video

Video Marketing: The Generation Gap Amongst Marketers

March 09,2018 | BY: Kristin Jones

 

It’s no secret that different generations make purchase decisions differently, gather their information from different sources, and have different priorities in establishing their lifestyles and preferences. But, as more millennials are moving into leadership roles in marketing, the generation gap is becoming just as pronounced in how each approaches video marketing.

Read More

Topics: Video

Secrets for Video Marketing Success: What West & JONES Did Right

February 20,2018 | BY: Kristin Jones

With video marketing being hailed as the future of content, you are no doubt searching “how to make a marketing video,” and finding dozens of links to “how-to” guides promising that all you need is a smartphone, a couple of apps, and a little creativity, and you’ll have the next viral video drumming up business.

Read More

Topics: Video Marketing, Video, Client Succes, Healthcare Marketing

Content Marketing Priorities for 2018 [infographic]

February 02,2018 | BY: Kristin Jones

Social media posts are one of three content types that marketers pinpointed as being most effective in achieving specific objects, according to a survey by the Content Marketing Institute and Marketing Profs.

Read More

Topics: Content Marketing, Content Creation, Video

5 Criteria For Great Marketing Videos, Infographics

January 29,2018 | BY: Kristin Jones

Visual content is the fastest growing portion of marketing content. But in the rush to keep up with the times, don’t forget that whether you are developing marketing videos or creating infographics, the same criteria you apply to text-based content still applies.

Read More

Topics: Content, Video

Mix Up Your Business Blog Content

January 02,2018 | BY: Kristin Jones

If you’ve committed to blogging regularly and often, you understand that coming up with new ideas for blog posts and ways of varying them can be challenging.

(And you should be blogging frequently — businesses that blog 16 or more time a month generate 4.5 times as many leads as those that publish 4 or fewer posts monthly. See more here.)

Read More

Topics: Content, Blog, Video

Do This, Not That For Video In Marketing Emails

November 08,2017 | BY: Kristin Jones

 

What makes you more likely to click on an email from a brand you trust? Do you find videos irresistible?

Read More

Topics: Video, Lead Nurturing, Email

0 Comments

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

Connect with Kristin

Subscribe to the Inbound Accelerator

 

landing page content template

 

comprehensive guide to designing and executing ctas