--- title: Take The Mystery Out Of Buyer Personas description: Here are 7 rules to follow when creating buyer personas to guide marketing content development and campaign segmentation. image: https://www.jonespr.net/hubfs/Feb%2024%20Post%20Header-01.jpg --- [![](https://www.jonespr.net/hubfs/Feb%2024%20Post%20Header-01.jpg) ](https://www.jonespr.net/eight-arms-blog/personas-infographic) # Take The Mystery Out Of Buyer Personas BY:   [ Scott Muff ](https://www.jonespr.net/eight-arms-blog/author/scott-muff) ![Take the Mystery out of Buyer Personas](https://www.jonespr.net/hs-fs/hubfs/Feb%2024%20Post%20Header-01.jpg?width=550&name=Feb%2024%20Post%20Header-01.jpg) Before you create a single piece of marketing content—whether that’s dashing off a social media post, creating a video, writing an email or designing a report of original research—you need to know one thing: Who are you trying to reach? Who is in your target market? What are their needs, their challenges, their preferences? All of these characteristics are part of [buyer personas](https://www.jonespr.net/inboundaccelerator/match-buyer-personas-message-content-across-departmental-lines). [Grazitti](https://www.grazitti.com/resource/infographics/buyer-personas-demystified/) lays out many of the basics of creating and using buyer personas in this infographic. ![Buyer-Personas-Demystified-1](https://www.jonespr.net/hs-fs/hubfs/Buyer-Personas-Demystified-1.png?width=800&name=Buyer-Personas-Demystified-1.png) Want more insights into how to create and use buyer personas to improve the quality of your marketing content and increase conversions? Check out these blog posts and downloadable resources: - [Match Buyer Personas, Message & Content Across Departmental Lines](https://www.jonespr.net/inboundaccelerator/match-buyer-personas-message-content-across-departmental-lines) - [Create A Great Customer Persona (downloadable sample)](https://www.jonespr.net/inboundaccelerator/create-a-great-customer-persona-downloadable-sample-) - [3 Reasons You Need Customer Personas](https://www.jonespr.net/inboundaccelerator/3-reasons-you-need-customer-personas) - [Segment Content & Offers Based on Personas and the Buying Cycle](https://www.jonespr.net/inboundaccelerator/segment-content-offers-based-on-personas-and-the-buying-cycle) You can also [schedule time for a no-obligation consultation](https://app.hubspot.com/meetings/scottm4) if you’d like to visit with me about creating buyer personas and using them to guide your marketing content development and implementation. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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