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When you hire a certified HubSpot agency to help implement your inbound marketing strategy, one of the most valuable skills the agency brings to the table is an in-depth knowledge of HubSpot’s available metrics and how to interpret that marketing data to improve.
Among the 8 items included in our How to Choose a HubSpot Agency Partner Checklist is this:
Choose an agency that can analyze data to continually improve marketing tactics and document ROI.
Your agency should be able to review metrics from your inbound marketing to determine:
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Most effective channels in driving leads.
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Most effective channels in developing closed sales.
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Keywords or topics that drive the most traffic leads or sales.
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Where gaps in your content or nurturing process are impacting conversion rates.
Find the other 7 criteria to use in choosing a HubSpot partner agency by downloading our checklist, or dive deeper into the potential for using analytics to maximize your HubSpot investment in the JONES+HubSpot Analysis Solution.
