--- title: "Quick Tip: Don’t Overlook the Importance of Marketing Data" description: Tips for getting the most out of your bylined articles, image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2021%202017%20Data.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2021%202017%20Data.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-dont-overlook-the-importance-of-marketing-data) # Quick Tip: Don’t Overlook the Importance of Marketing Data BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Don’t Overlook the Importance of Marketing Data](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20Aug%2021%202017%20Data.jpg?width=1200&name=Blog%20Aug%2021%202017%20Data.jpg "Quick Tip: Don’t Overlook the Importance of Marketing Data") When you hire a [certified HubSpot agency](https://www.jonespr.net/inboundaccelerator/convince-the-c-suite-you-need-help-with-hubspot) to help implement your inbound marketing strategy, one of the most valuable skills the agency brings to the table is an in-depth knowledge of HubSpot’s available metrics and how to interpret that marketing data to improve. Among the 8 items included in our [How to Choose a HubSpot Agency Partner Checklist](https://www.jonespr.net/hubspot-agency-checklist) is this: Choose an agency that can [analyze data](https://www.jonespr.net/inboundaccelerator/improve-marketing-analytics-with-action) to continually improve marketing tactics and document ROI. Your agency should be able to review metrics from your inbound marketing to determine: - Most effective channels in driving leads. - Most effective channels in developing closed sales. - Keywords or topics that drive the most traffic leads or sales. - Where gaps in your content or nurturing process are impacting conversion rates. Find the other 7 criteria to use in choosing a HubSpot partner agency by [downloading our checklist](https://www.jonespr.net/hubspot-agency-checklist), or dive deeper into the potential for using analytics to maximize your HubSpot investment in the [JONES+HubSpot Analysis Solution](https://www.jonespr.net/jones-hubspot-analysis-solutions). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-08-21T13:00:00.000Z", "headline" : "Quick Tip: Don’t Overlook the Importance of Marketing Data", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20Aug%2021%202017%20Data.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-dont-overlook-the-importance-of-marketing-data", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```