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Quick Tip: Don’t Overlook the Importance of Marketing Data

Quick Tip: Don’t Overlook the Importance of Marketing Data

When you hire a certified HubSpot agency to help implement your inbound marketing strategy, one of the most valuable skills the agency brings to the table is an in-depth knowledge of HubSpot’s available metrics and how to interpret that marketing data to improve.

Among the 8 items included in our How to Choose a HubSpot Agency Partner Checklist is this:

Choose an agency that can analyze data to continually improve marketing tactics and document ROI.

Your agency should be able to review metrics from your inbound marketing to determine:

  • Most effective channels in driving leads.

  • Most effective channels in developing closed sales.

  • Keywords or topics that drive the most traffic leads or sales.

  • Where gaps in your content or nurturing process are impacting conversion rates.

Find the other 7 criteria to use in choosing a HubSpot partner agency by downloading our checklist, or dive deeper into the potential for using analytics to maximize your HubSpot investment in the JONES+HubSpot Analysis Solution.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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