--- title: We Can All Agree on Cake description: Success begins when marketing and sales is unified. Collaboration brings ideas, strategy and campaigns together. --- # We Can All Agree on Cake BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![We Can All Agree On Cake](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/we_can_all_agree_on_cake-044539-edited.jpg?width=572&name=we_can_all_agree_on_cake-044539-edited.jpg "We Can All Agree On Cake")   Picture this: The marketing department has eggs.  PR has a bag of sugar.  Over in sales, there is a box of flour.  And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting. So what do you have?  Individually, nothing.  It is only when you put all of those ingredients (let's call them ideas, strategies, and campaigns just for the fun of it) together that you have a cake.   It's only when you put all of the ingredients together (ideas, strategies and campaigns) that you have a cake.   That is called collaboration.  And that is what I mean when I say [I'd rather share a cake with others, than have a cookie alone in the corner](https://www.youtube.com/watch?v=SoVdbyXOeIE).  And we can all agree on cake.     Want to take the idea a step farther?  Download [The Complete Guide to Unifying Marketing and Sales](https://www.jonespr.net/the-complete-guide-to-unifying-marketing-and-sales-download-request-page).  Life is sweet.   ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2021-02-08T17:54:25.552Z", "datePublished" : "2015-05-20T15:00:00.000Z", "headline" : "We Can All Agree on Cake", "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/we-can-all-agree-on-cake", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```