--- title: Why Voice Over Matters In Your Marketing Video description: "Video Voiceovers: What Consumers & Marketers Want To Hear Creating marketing videos requires focusing on details, including matching voice overs to the audience you want to reach." image: https://www.jonespr.net/hubfs/Why%20Voice%20Over%20Matters%20In%20Your%20Marketing%20Video.jpg --- [![](https://www.jonespr.net/hubfs/Why%20Voice%20Over%20Matters%20In%20Your%20Marketing%20Video.jpg) ](https://www.jonespr.net/eight-arms-blog/why-voice-over-matters-in-your-marketing-video) # Why Voice Over Matters In Your Marketing Video BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)  ![Why Voice Over Matters In Your Marketing Video](https://www.jonespr.net/hubfs/Why%20Voice%20Over%20Matters%20In%20Your%20Marketing%20Video.jpg) Details matter. When creating marketing videos, those details include the voice that represents your brand. [Voices.com shares insights](https://www.voices.com/company/reports/marketing-voice-over-trends-2018) into what consumers and marketers are looking for as they create videos intended to reach a range of audiences. Essentially, consumers want to hear voices that sound like them with a similar accent and age, and they want to hear natural voices, not synthetic. What other details should you have planned out before creating marketing videos for your brand? We outline our approach to planning that makes the video process run smoothly in our [JONES Video Process & Solution worksheet](https://www.jonespr.net/lp-jones-video-solution-process). Don’t let details derail your efforts.  ![Marketing-Voice-Over-Trends-2018](https://www.jonespr.net/hs-fs/hubfs/Marketing-Voice-Over-Trends-2018.gif?width=1043&name=Marketing-Voice-Over-Trends-2018.gif)     ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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