Frequently Asked Questions

If your practice doesn’t have a Facebook page yet, you have a couple of options. First, you can set it up yourself; we would be glad to share helpful links or a “how-to” guide to show you the steps involved. Your second option would be to contract with us to set up a Facebook page. The set-up fee is $100. In order to complete your set-up, we will need your office’s contact information (address, email address, phone number), along with logos and artwork, in order to customize the profile and cover photos. Or ask us about creating custom artwork for your Facebook page.

Yes, it will. The Facebook Health content program is focused on creating quality content, targeted for specific healthcare specialties, to supplement individual practices’ social media presence. We are able to make high quality content available at a reasonable cost by sharing it across our membership base. You still have the ability, of course, through your in-house efforts and response to patients to keep your Facebook page truly your own.

If you sign up for our BEST program, selected images will be personalized to include your own name and/or logo(s), which can also provide differentiation.

Right now we are focusing on Facebook, which more than half of healthcare providers say is their most effective social media channel.  However, we may offer more options in the future.  We are currently doing market research to assess the interest level in this. If this is something you’re interested in, please let us know.  If you are already using those other channels, there are ways you can link accounts to share directly from Facebook to Instagram, Twitter and LinkedIn. Our exclusive Facebook for Healthcare Providers group on Facebook may provide resources with instructions for doing so.

You will still create and schedule practicespecific posts, including special offers, events, staff introductions, and others, in-house. Our exclusive Facebook for Healthcare Providers group on Facebook will be a resource, providing ideas for the kinds of posts you may want to initiate on your own and tips on how to maximize their impact.
Our content program is meant to supplement your personalized posts with informational, educational and inspirational material that makes it easier for you to build a more robust Facebook presence. We may offer a more customized program in the future. We are currently doing market research to assess the interest level in this. If this is something you’re interested it, please take this quick survey to tell us what you’re looking for: Customized Facebook Content Survey

You still have control of your Facebook page and can delete any posts that you don’t want to appear.

Share them with us and we’ll try to work them into the upcoming calendar. You can email us anytime at facebook@jonespr.net.

You do. A personal response from you or your staff is an important part of engaging your patients and developing a connection. For this reason, you still need to maintain a schedule of actively monitoring your Facebook account. After all, 15 percent of social media users say they will unfollow pages that don’t reply to them. (Source: SproutSocial)

Our exclusive Facebook for Healthcare Providers group on Facebook will also be a resource, providing suggestions for how best to foster interaction and address comments or concerns online.

They can, but that is a step you will need to add in yourself. If you are scheduling your own Facebook posts with the Facebook for Healthcare Providers content (under our GOOD program), you would simply add a link to the posts you would like to have take followers back to your site. If you are signed up under the BETTER or BEST programs, where we schedule the content to post automatically to your Facebook page, you could “edit” posts after they are published to add a link to your website. We are currently doing market research to assess the interest in an additional level of customization to link posts back to providers’ websites. If this is something you’re interested in, please let us know.

While some sources say that Facebook business page posts have an average organic reach of just 2% of followers, there are many factors that can increase organic reach without paying for sidebar ads or sponsored posts. Consistent, high-quality, engaging content boosts your followers’ interaction with your page and increases organic reach. This is an advantage of working with experienced healthcare marketers to fuel your Facebook page strategy.
If you feel that sponsored or “boosted” posts are needed to expand your reach–for example, to drive additional traffic when opening a new location—our monthly reports will identify which posts have the best organic response and would generate the most interaction as a boosted post. You can then take that step on your own through your practice’s Facebook account. Our exclusive Facebook for Healthcare Providers group on Facebook will share steps and advice on how to use sponsored or boosted posts to supplement organic reach.
If you need a more customized approach, contact us for more details on how we can work with you individually to develop and implement a more extensive marketing program.

Currently, Facebook for Healthcare Providers offers specialized content designed to engage patients in three different areas: family/internal medicine, dentistry, and orthodontics. During the sign-up process you will indicate which of these specialties you serve.

After you choose your plan (GOOD, BETTER or BEST) and submit your initial payment for the program, you will be sent to a form to complete that provides us with the information we need to serve you. Included will be a space to indicate which specialty content you should receive:

• Family/Internal Medicine
• Dentistry
• Orthodontics

For subscribers utilizing our BETTER and BEST programs, the login is needed so that we can schedule content posting directly to your Facebook account. This feature saves you and/or your staff valuable time each month and ensures that content is posted at the most effective time of the day and week to foster engagement.
All three programs also include monthly reports of your Facebook page and post performance; in order to provide those reports for you, we will need access to your login information.

Each subscription period begins on the first of the month, with your actual start date dependent on when you sign up. If you sign up prior the 15th of a given month, your first posts will begin appearing on the first of the next month. (For example, if you sign up on March 8, your first posts will be published on April 1.)

However, because we need to set up your account within our system prior to beginning service, if you sign up after the 15th of the month, your start date will be the first of the month following the next full month. (Example: If you sign up on March 22, your first posts would begin May 1.)

When you join under our BETTER program, and pay through either a quarterly or annual payment plan, you receive your first month of Facebook for Healthcare Providers free. Your initial payment will be reduced from $750 to $500 for the quarterly plan or from $2400 to $2200 under the annual payment plan.

Each membership subscription will begin on the first day of the month, providing you have signed up by the 15th of the previous month. If you sign up on a date after the 15th (example: March 24), your service start will be delayed to the beginning of the second full month after (in this case, May 1).

Two circumstances exist for which we need your logo in order to fulfill your Facebook for Healthcare Providers content needs:
1. If you do not already have a Facebook page and have contracted us to create the page for you. In this case, we will need your logo to create the profile and cover images that  brand your page.

2. If you sign up for our BEST program, which includes personalization of selected images to provide additional brand recognition for your practice, we will need your logo(s) to customize those images within your content.

As you complete the information form linked from the payment page, there will be a tool included for uploading an image file of your logo (.jpg or .png formats only).

Facebook for Healthcare Providers members can sign up online, paying with a credit card, for three levels of service. See our Program or Pricing pages for details on what each level provides.
You may choose to join under monthly, quarterly or annual payment plans, with discounts offered for quarterly and annual payment. When you sign up online, your subscription will automatically renew on the anniversary of your sign-up date (ex: a quarterly payment plan initiated on March 5 will automatically renew and process and the next payment on June 5). If you choose not to renew, we will need notification one month prior to your renewal date.

Of course you can upgrade! If you choose to make the transition at the end of a billing cycle (example - at the end of your current prepaid quarter), you would simply need to make the payment for the next cycle, by the 15th of the month prior to the change, at the higher program amount. Please notify us one month in advance of the date you would like to make the change; if you are moving to the BEST program, we also need to receive your logo(s) one month prior to your new start date.
If you have pre-paid for a three-month or 12-month period at a lower program rate, but would like to upgrade before the end of that billing cycle, please contact us directly to calculate a prorated upgrade cost for the remainder of the cycle.

If you wish to downgrade to a lower-service program, you may do so at the end of your prepaid billing cycle (monthly, quarterly or annually) by notifying us one month in advance of the change date. We cannot make changes mid-cycle or issue refunds for the prepaid program.

If you choose to cancel Facebook Health, you will need to notify us one month prior to the end of your current prepaid billing cycle (monthly, quarterly or annually). We cannot issue refunds for this prepaid program should you choose to cancel midcycle.

While we hate to see any of our subscribers go, if you feel Facebook for Healthcare Providers no longer meets the needs of your practice, please notify us at facebook@jonespr.net 1 month prior to the cancellation date so that we can remove your membership from our system and stop processing of the next scheduled payment. Please understand that we cannot issue refunds for this prepaid program should you choose to cancel mid-cycle.