Engaging content at an affordable cost for a vibrant, healthy social media presence.
If you aren't using Facebook yet for your healthcare practice, you should be.
Download 6 Ways Facebook Benefits Healthcare Providers to learn why.
As a healthcare provider, we know you’d really like to put all of your energy into your patients and helping them lead healthier lives. But the reality is that your attention is divided: you also have to focus on keeping the patients you have and attracting new ones.
You aren’t alone. All healthcare providers are feeling the pinch. In fact, nearly all— 94%—say patients are shopping around more today than in the past for healthcare services.
Healthcare practices like yours understand that one essential element for marketing, brand awareness and patient engagement is social media.
of B2C marketers say Facebook is their top advertising channel.
of millennials check Facebook at least every 5 hours.
of Facebook users visit the platform daily.
Nearly 3/4 of internet users are engaged on social media, and 80 percent of social media users are specifically looking for health information. Nearly half are searching for information about a specific doctor or healthcare professional. Be there when they are looking.
Many people turn to their social media networks to ask for referrals for healthcare providers. An active Facebook page gives those friends a link to provide. Even just seeing that friends have liked or posted on your Facebook page is an implied recommendation for your practice.
Americans conduct two-thirds of their online activity (and 80% of their social media time) on mobile devices—either phones or tablets. With Facebook, your page is already optimized for mobile platforms, and can include quick one-click connections for users who visit your Facebook page on their mobile device, with links directly to your website, phone number or to get driving directions for reaching your office.
Informational posts let patients know about services and screenings for which they may be eligible under insurance coverage.
Continue to be a source of useful information for your patients beyond the appointment by providing information they need to follow through with treatment plans or lifestyle changes that benefit their health.
Seeing your posts can provide a reminder to patients that it is time to set an appointment, or to keep the appointment they have coming up. It keeps your practice top-of-mind.
Creating a steady stream of Facebook posts in-house can easily take 40 hours a month. Who on your staff has 40 hours to spare?
You are in the business of healthcare (not marketing). Many healthcare providers aren’t sure what to post, when, or why.
Freelancers might be able to create and manage content for you, but at an average of $15/hour, that is still a steep investment.
Great Facebook content requires ideas, research, text, images and management. It's overwhelming.
We do the brainstorming, the research, and the content creation to provide 100 engaging Facebook posts a month, targeted to your specialty. We can even handle posting for you. You and your in-house staff will only need to supplement with occasional personalized content such as staff introductions, photos and announcements. Download our program sheet for more details.
You don’t have to be a social media expert, because we are. We live and breathe brand awareness, and we specialize in healthcare. Because we speak your language and understand your practice and your patients, we know how to craft content that keeps them engaged. We’ll even give you ideas for in-house content development through a private Facebook group designed to teach you more about maximizing Facebook for your practice. Take a peek inside our healthcare successes. Download our JONES Knows Healthcare case study package.
Rather than paying an hourly rate to a freelancer, our program provides quality content at a fraction of the cost. Hiring a freelancer to handle your Facebook page could easily add up to $600 a month or more, while our plans start as low as $150/month for 100 engaging posts. Download our pricing sheet for more details.
Our professional writers, designers and social media managers take care of all the details, from creating ongoing calendars for your Facebook content to staying up-to-date on research that you want to share with your patients. Depending on which program you join, we can also set up your Facebook page for you, take care of the posting process and personalize images with your logo for greater exposure.
Be sure to check out our blog for more social media marketing insights you can use.
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