Benefits of Using
Social Media for Small Business

Search

Consumers don’t just use traditional search engines like Google. The average Facebook user (which includes more than 70 percent of American internet users) visits the site 8 times a day and spends a total of 35 minutes there. In fact, there are more than 1.5 billion searches per day on Facebook, which include searches for businesses like yours.

Local Presence & Direct Connections

When completed correctly, your Facebook business page provides followers with all the information they need to contact you at their fingertips. From the About section, they can link directly to your website, call your phone number or get driving directions for reaching your location.

Instagram and Twitter also provide quick links from your account to your webpage.

Mobile Ready

Americans conduct two-thirds of their online activity (and spend 80% of social media time) on mobile devices—either phones or tablets. With Facebook, Instagram or Twitter, your page is already optimized for that platform, and can include quick one-click connections for users who visit your Facebook page on their mobile device as mentioned above.

Increased Exposure & Awareness

Social media’s strength is in the ripple effect: Each time one of your customers “likes” or “follows” your page, “checks in” on Facebook at your location, writes a review on your Facebook page, tags you on Instagram, retweets your content or comments on one of your posts, it shows up in their own newsfeed, potentially reaching hundreds more people (because the average Facebook user has 155 friends in his or her network).

Customer Engagement to Strengthen Loyalty

Unlike most marketing platforms, social media is inherently interactive. Engaging content includes entertaining, inspirational and educational material your customers will want to share, as well as more personal posts asking questions and encouraging an active conversation.

You can also use Facebook to personalize and humanize your business, with staff profiles and photos from office events such as holiday celebrations. And statistics show that nearly 7 in 10 Instagram users regularly engage with brands on the platform.

Implied Referrals

When your customers follow your social media pages and interact with your posts, their activity can be seen by members of their own social media networks, providing an implied recommendation of your business. As a digital version of word-of-mouth advertising, those implied referrals matter.

Of course, your customers can also offer direct reviews on your Facebook page of why they love your business, and they can directly share your page with friends and colleagues.