Facebook for Small Business BETTER Program

Content creation is one of the biggest challenges for all marketers—and that includes small busineses trying to do their own social media marketing in-house. But it is essential to reach consumers. With our BETTER Facebook for Small Businesses Program, that content creation is taken care of for you. Not only will we create the content, but we schedule it as well, so it automatically shows up on your Facebook page on the most effective schedule to generate engagement.

You get 100 Facebook posts per month.

Each month, your Facebook page is enhanced with 100 engaging posts, focused around specific themes to match our 12-month editorial calendar and your specific field of healthcare. (We currently serve family practice/internal medicine, orthodontics and dentistry.) Each month your content will include a variety of posts spread across 12 categories: infographics, serious questions, fun questions, statistics, videos, seasonal information, awareness events (e.g. Breast Cancer Awareness Month), inspirational quotes or images, educational information about disease and disease prevention, wellness information, chronic disease management, and links to news articles. (Want to see our calendar and sample posts? Click below to download them.)

We write the posts and find the images.

Our content creation staff, with a powerful background in healthcare marketing, does the brainstorming, the research, and the writing. We find and create images and infographics that inspire and inform your followers. We craft posts that encourage commenting and engagement. We share useful, carefully vetted media articles and videos that share important facts and insights with your audience.

We schedule the posts to automatically post to your Facebook account.

Not everyone has the time or desire to directly manage all
100 posts. That’s why we have an option to handle that part for you. We schedule the posts, roughly 25 each week, to post at the optimum times to be seen by your patients, followers and their Facebook networks. Posting is one less thing you will have to think about.

You receive monthly email reports.

We will keep you informed on the effectiveness of your Facebook program, with reports identifying the posts that garnered the most views across our network of providers and recommendations on what to post in your groups or to your page as a supplement to the Facebook for Healthcare Providers Program posts.

You have exclusive access to a closed Facebook group.

Join us in a private Facebook group for healthcare practices where you’ll get “how-to” tips and tutorials for marketing your practice on Facebook. We’ll show you how to set up groups, recommend what to share to engage your patients, and help you use Facebook to grow your practice.