Most small businesses will never be competitive with the giants when it comes to generic searches. Brands like Brooks and Nike, or major online retailers like Zappos and Running Warehouse, are going to come out on nearly any search for “running shoes,” with the local sporting goods store down the street struggling to hit the first page.
But when potential customers include a local geographic reference in their search, the small business has a chance to rise to the top, if they have paid attention to their on-page SEO.
This infographic from Jeyoo offers 10 great tips for building a new local business website, or improving an existing one, to including the specific coding and key information that lets search engines know you are right around the corner.
Keep track of all the details for all of your on-page local SEO in our On-Page SEO Planning Template and Guide, or learn more about the meta data and schema mentioned by downloading our Microdata, Schema & Rich Snippets Cheat Sheet.