The English teachers’ lament that no one reads anymore may be more true than we realize, especially when it comes to marketing content. Consumers would much rather watch than read. In fact, according to this infographic by Uscreen, 8 in 10 consumers would rather watch a video from a brand than read a blog, and just as many prefer live video to social media posts.
Add in virtual reality, the ability to swipe-to-buy from video ads, and the ease of creating personalized videos, and the result is a big change developing in how brands reach audiences.
Of course, live video on Instagram may not be the right approach for all brands. B2B brands may want to use video in more traditional ways, such as trade show presentations, website home pages and more. Learn more about how JONES develops marketing videos that fit seamlessly into an overall marketing strategy in the JONES Video Process/Solution.