Bring New Life Into Old Blog Posts With Social Media
BY:
Kristin Jones
Looking to revive visits to your blog? Think about how you can use social media to put new life into old material.
Did you know that the half-life of a link on Twitter is only 2.8 hours? In that time, it has received half the clicks it will ever get. (Click to Tweet)
Facebook is no different. In just 3.2 hours, your Facebook link will be halfway to its total number of clicks. (Click to Tweet)
That means many of your followers likely missed your best blog post the first time around, and you have added more since then.
Our advice: Promote your older blog posts again on social media to breathe new life into them. It’s easy if you set up a social media schedule like this from the start.