--- title: Creating an Authentic Brand description: Tips on creating an authentic brand image: https://www.jonespr.net/hubfs/Blog_Images/blog_178_branding.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/blog_178_branding.jpg) ](https://www.jonespr.net/eight-arms-blog/creating-an-authentic-brand) # Creating an Authentic Brand BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Creating an Authentic band.](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/blog_178_branding.jpg?width=550&name=blog_178_branding.jpg "Creating an Authentic band.") In the beginning, there were commodities. Then came industrialization, customization, and finally experiences. This is how author [Joseph Pine](https://www.ted.com/speakers/joseph_pine) describes the evolution of the market in his TED Talk on what consumers want. In our current market, he says, consumers not only want experiences, but they want those experiences to be authentic. Listen in. So, if being “real/real” requires being true to yourself and being what you say you are to others, how do you achieve that? It all comes back to your [brand](https://www.jonespr.net/position-your-brand), and going through the full process, companywide, to discover your true brand: everything you are, everything you do and everything you say. Discovering, defining and creating an authentic brand is a six-step process, starting with discovery. Follow the rest of the steps outlined in [Six Steps to Creating Enviable Brands](https://www.jonespr.net/scorecard-for-brands-campaign-names) and you will be on your way to giving your customers the experience they desire, and being “real/real.” ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Why Brand Experiences Fall Short of Expectations ](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_348_Branding.jpg?width=352&name=Blog_348_Branding.jpg) ](https://www.jonespr.net/eight-arms-blog/why-brand-experiences-fall-short-of-expectations) ### [Why Brand Experiences Fall Short of Expectations ](https://www.jonespr.net/eight-arms-blog/why-brand-experiences-fall-short-of-expectations) [![Blog Oct 20 final.jpg](https://www.jonespr.net/hs-fs/hubfs/Blog%20Oct%2020%20final.jpg?width=352&name=Blog%20Oct%2020%20final.jpg) ](https://www.jonespr.net/eight-arms-blog/when-creating-marketing-videos-details-matter-infographic) ### [When Creating Marketing Videos, Details Matter [infographic]](https://www.jonespr.net/eight-arms-blog/when-creating-marketing-videos-details-matter-infographic) [![](https://www.jonespr.net/hs-fs/file-2436574013-jpg/Blog_Images/Graphic.Feb.6.2015.More.Blog.jpg?width=352&name=Graphic.Feb.6.2015.More.Blog.jpg) ](https://www.jonespr.net/eight-arms-blog/daily-bloggers-report-more-customer-acquisition) ### [Daily Bloggers Report More Customer Acquisition](https://www.jonespr.net/eight-arms-blog/daily-bloggers-report-more-customer-acquisition) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-01-06T14:00:00.000Z", "headline" : "Creating an Authentic Brand", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/blog_178_branding.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/creating-an-authentic-brand", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```