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Explainer Video Cheat Sheet: Script Writing (infographic)

October 10,2018 |BY: Kristin Jones

Explainer Video Cheat Sheet_ Script Writing (infographic)

An overwhelming majority of consumers (and that includes B2B decision makers) say they would rather watch a video than read an article to learn about a product or service. Does that mean it’s time for you to create an explainer video or two? created this handy infographic to walk you through the basics of 3 different script formats, fine tuning your word choices, and marrying your script to the images on-screen.

Creating the video, however, is only part of the process. It is just as important to consider how you will use it, in order to maximize the return on your investment of time and resources creating the video. Download our Marketing Video Planning Template to sketch out the basics of what each video you create is meant to achieve and how you will use it to complement the rest of your inbound marketing strategy.


The Ultimate Cheatsheet to Explainer Video Scripts [INFOGRAPHIC]
Courtesy of: Breadnbeyond

Topics: Video

Video Planning Template

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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