Make Your Marketing Content Do Double (Triple, or More) Duty

You’ve just spent hours researching, writing, editing, and revising the perfect business blog post for your next inbound marketing campaign.

Don’t just click “publish” and call it a day.

The data, quotations, insights and other information presented in that blog post deserve to be put to good use in more than one way. We’ve said it before (Repurpose Content to Maximize Impact) and Andrea Stenberg, the Baby Boomer Entrepreneur, obviously agrees.

Her infographic provides a 10-step guide for turning that blog post into so much more: presentations, infographics, social media updates, videos, podcasts … all from a single research effort.

You’ll find more ideas for marketing content formats that could potentially be developed from your research and writing efforts in our Content Strategy for the Sales Funnel handout. By make a few changes to the perspective or the presentation, you can use the same basic information to appeal to a variety of customer personas and stages of the sales funnel. That’s working smarter.