Marketing Priorities: Increasing Leads and Lead Conversion Rates

What are your marketing team’s priorities this year? And how are you coming in the effort to achieve your goals?

With the year nearly half over, now is a good time to look back over your results and dig into your marketing metrics to determine how your efforts are stacking up against the priorities established early in the year.

If you are like most marketers, two of your top priorities this year, regardless of the size of marketing budget you have to work with, are to increase both overall leads and lead conversion rates.

Nearly 80 percent of medium-sized businesses reported in the State of Inbound 2015 report that increasing the number of leads was one of the top marketing priorities for 2016. (Click to Tweet)

Reducing customer acquisition costs was among the lowest priority for companies of all sizes, indicating marketers are willing to invest more to bring more leads into the system.

If you are still looking for a few ways to beef up your inbound marketing lead generation, download our 30 Greatest Lead Generation Tips, Tricks and Ideas ebook to see if there are small changes you make to boost efforts in the last half of the year.