Before you create a single piece of marketing content—whether that’s dashing off a social media post, creating a video, writing an email or designing a report of original research—you need to know one thing: Who are you trying to reach?
Who is in your target market? What are their needs, their challenges, their preferences?
All of these characteristics are part of buyer personas.
Grazitti lays out many of the basics of creating and using buyer personas in this infographic.
Want more insights into how to create and use buyer personas to improve the quality of your marketing content and increase conversions?
Check out these blog posts and downloadable resources:
- Match Buyer Personas, Message & Content Across Departmental Lines
- Create A Great Customer Persona (downloadable sample)
- 3 Reasons You Need Customer Personas
- Segment Content & Offers Based on Personas and the Buying Cycle
You can also schedule time for a no-obligation consultation if you’d like to visit with me about creating buyer personas and using them to guide your marketing content development and implementation.