--- title: Proving Marketing ROI Continues to Vex Marketers (Infographic) description: This infographic will help your figure out how to prove your marketing ROI. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20450%20ROI.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20450%20ROI.jpg) ](https://www.jonespr.net/eight-arms-blog/providing-marketing-roi-continues-to-vex-marketers) # Proving Marketing ROI Continues to Vex Marketers (Infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Providing ROI Continues to Vex Marketers (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20450%20ROI.jpg?width=1630&name=Blog%20450%20ROI.jpg "Providing ROI Continues to Vex Marketers (Infographic)") In survey after survey, from [HubSpot’s State of Inbound report](https://www.stateofinbound.com) to the survey cited here from [Millard Brown Digital](https://www.millwardbrowndigital.com/research-insights/getting-digital-right-2016/), marketers say one of the perennial challenges comes down to knowing what works and whether it is worth it. It is hard to prove ROI. It’s a challenge for everyone, regardless of what channels are being discussed. And it can make it difficult for marketing departments to argue the need to invest in new channels when the executive suite can’t see the return in hard numbers. ![Providing ROI Continues to Vex Marketers (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/JPR-IG-ProvingROI-2.jpg?width=500&name=JPR-IG-ProvingROI-2.jpg "Providing ROI Continues to Vex Marketers (Infographic)") So, what is the solution? For some companies and agencies, it means increasing the portion of their marketing budget involved in researching what is working. I say, for those who are already using a closed loop inbound marketing system like [HubSpot](https://www.jonespr.net/certified-partner), the first step is to make sure you are accessing all of the detailed information already available to you about the success rates of your inbound marketing efforts, individual channels, and even specific blog posts and offers. Take a broad look at how you can use data to both prove ROI and improve marketing efforts in our ebook, [Unlock the ROI of Your Marketing With Analytics](https://www.jonespr.net/unlock-the-roi-of-your-marketing-with-analytics-download-request-page) or get a list of the specific metrics you could be putting to work if you are maximizing HubSpot’s capabilities: [Benefits of Closed Loop Marketing and Analysis with JONES and HubSpot](https://www.jonespr.net/benefits-of-closed-loop-marketing-and-analytics-with-jones). ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Quick Tip: Close the Loop on Your Marketing Tactics](https://www.jonespr.net/hs-fs/hubfs/Blog%20446%20Marketing%20Tactics.jpg?width=352&name=Blog%20446%20Marketing%20Tactics.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-close-the-loop-on-your-marketing-tactics) ### [Quick Tip: Close the Loop on Your Marketing Tactics](https://www.jonespr.net/eight-arms-blog/quick-tip-close-the-loop-on-your-marketing-tactics) [![](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_226_ROI.jpg?width=352&name=Blog_226_ROI.jpg) ](https://www.jonespr.net/eight-arms-blog/proving-marketing-roi-is-a-challenge-for-many) ### [Proving Marketing ROI Is A Challenge for Many](https://www.jonespr.net/eight-arms-blog/proving-marketing-roi-is-a-challenge-for-many) [![What Marketers Want From Their Marketing Data (Infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20420%20Data.jpg?width=352&name=Blog%20420%20Data.jpg) ](https://www.jonespr.net/eight-arms-blog/what-marketers-want-from-their-marketing-data-infographic) ### [What Marketers Want From Their Marketing Data (Infographic)](https://www.jonespr.net/eight-arms-blog/what-marketers-want-from-their-marketing-data-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "dateModified" : "2022-05-17T16:19:54.224Z", "datePublished" : "2017-01-20T14:00:00.000Z", "headline" : "Proving Marketing ROI Continues to Vex Marketers (Infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20450%20ROI.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/providing-marketing-roi-continues-to-vex-marketers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```