--- title: Proving Marketing ROI Is A Challenge for Many description: Marketing ROI is a challenge, here are some tips to help you through. image: https://www.jonespr.net/hubfs/Blog_Images/Blog_226_ROI.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog_226_ROI.jpg) ](https://www.jonespr.net/eight-arms-blog/proving-marketing-roi-is-a-challenge-for-many) # Proving Marketing ROI Is A Challenge for Many BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Proving Marketing ROI Is A Challenge for Many](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog_226_ROI.jpg?width=550&name=Blog_226_ROI.jpg "Proving Marketing ROI Is A Challenge for Many") Though intuitively companies recognize the value of inbound marketing, and are increasing their inbound marketing budget accordingly, proving that value is elusive for many. More than 50 percent of marketers told HubSpot in 2015 that their greatest marketing challenge is proving ROI for marketing activities. That figure rose to 71 percent of respondents from companies with 200 or more employees. [(Click to Tweet)](http://ctt.ec/8sU3O) It is a daunting task. In 2014, 41 percent of companies said inbound marketing demonstrated ROI, but 34 percent either could not or did not calculate their returns. [(Click to Tweet)](http://ctt.ec/Q10eR) ### *Find more details from HubSpot’s annual survey in their [State of Inbound 2015 report](https://www.stateofinbound.com/). JONES is a [certified HubSpot partner](https://www.jonespr.net/certified-partner).* **Our advice**: Don’t let it overwhelm you. Take your inbound marketing strategies piece by piece and utilize a [closed loop marketing](https://www.jonespr.net/introduction-to-closed-loop-marketing) program to [unlock your marketing ROI with analytics](https://www.jonespr.net/unlock-the-roi-of-your-marketing-with-analytics-download-request-page) and hard numbers. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2016-03-14T13:00:00.000Z", "headline" : "Proving Marketing ROI Is A Challenge for Many", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog_226_ROI.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/proving-marketing-roi-is-a-challenge-for-many", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```