Quick Tip: Maximize Your End-of-Year Marketing Budget Surplus

With the fourth quarter of the year already under way, chances are you have a good idea of how your marketing department’s budget is tracking for the year. Is there still money left to use?

Many companies tend to consider unspent monies at the end of the year as an indication that more was budgeted for that department than needed, and they may adjust the next year’s allocation accordingly. If you don’t use it, you’ll likely lose it.

There is also increased emphasis on accountability for the results of your spending. Does your company subscribe to this “prove it or lose it” philosophy?

Whether you face a “use it or lose it” or a “prove it or lose it” scenario, now is the time to move on end-of-the-year projects that will provide both the data to show the ROI of your marketing funds and to set up your next year for success.

Media, messaging and marketing audits are great ways to use your remaining budget allocation, along with strategic planning and content development to support campaigns in the next quarter.

Download our list of 13 Ways to Use Your End-of-Year Budget and find the project that fits your needs, resources and timeline.