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SEO Changes: What You Need To Know Today

SEO Changes_ What You Need To Know Today

Search is changing, which means marketers and content creators need to change, too, in order to continue to reach consumers seeking information, products, and services.

While precisely how search engines work can be challenging to understand if you aren’t totally immersed in all things algorithms all the time, here are a few questions brought up by this infographic from SEO Tribunal. Can you answer yes to most of them?

If not, it may be time to review and revise your approach.

  1. Is your website mobile friendly?

  2. Have you put thought into the differences between voice search and a keyboard query?

  3. Do your website pages load quickly?

  4. Is your content comprehensive and informative?

  5. Do you have at least one image per page?

As a content creator, you may not be able to directly control whether your website is mobile friendly or if pages load quickly (though those are definitely reasons you may want to push for marketing budget for a website redesign), but you can control the quality of your content. Statistics show that in-depth, informative content ranks higher (remember, the average Google first page results contains 1,890 words). And while queries may be performed differently now than just a few years, it still pays to ensure your pages are easy for crawlers to interpret with key words and topics in essential elements. Check your use of keywords and effective meta data by downloading our On-Page SEO Planning Template and the Microdata, Schema & Rich Snippets Cheat Sheet.

 

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