Social Media Tip: Social Media Scheduling In Advance

Efficiency matters when you have a limited amount of time to dedicate to social media marketing tasks. While it may seem that writing a Facebook update, adding an image and clicking “Publish” doesn't take long at all, each time you have to shift gears from something else to complete this small task requires a transition of thought, time spent researching, and then time in the platform itself getting it all set up and ready for public viewing.

Improve your flow and efficiency by setting aside a time each week for social media scheduling to research, write and schedule a week’s worth of posts all at once — you’ll use less time overall and be able to create a more cohesive flow and strategy to your social media content when you work in batches.

Facebook and Twitter both allow advance scheduling directly within their business page accounts. LinkedIn users will need to a third-party social media content management app to schedule posts in advance.

Here are the directions from Facebook and Twitter for scheduling posts in advance.

Not sure what days and times are best? Check out the suggestions in these blog posts:

• Time Your Posts To Match Your Audience

• How To Craft The Perfect Social Media Post

Of course, you might just want someone else to handle the whole process for you: researching, writing, creating and posting. For healthcare providers, we have a solution. Download Why You Need Facebook for Healthcare to learn more about the advantages of subscribing to our content creation and management service designed specifically for healthcare.