Two Tricks to Increase Landing Page Conversions
BY:
Kristin Jones
Landing pages are one of the four key elements essential to using inbound marketing for lead generation. But not everyone experiences the same level of success. Are you among the 78 percent of businesses who aren't happy with their landing page conversion rates? (Click to tweet!) If so, here are a couple of tricks that just might help in the future.
Videos can boost landing page conversions by up to 86 percent. You might see even bigger results by testing various elements of your landing pages. Find out more about A/B testing your landing pages and optimizing them for conversion in our free ebook: How To Optimize Landing Pages for Conversion.