--- title: Ultimate Guide to Brand Identity Development (infographic) description: Brand identity development is critical to the success of your company. image: https://www.jonespr.net/hubfs/Blog_Images/Blog%20490%20Brand.jpg --- [![](https://www.jonespr.net/hubfs/Blog_Images/Blog%20490%20Brand.jpg) ](https://www.jonespr.net/eight-arms-blog/ultimate-guide-to-brand-identity-development-infographic) # Ultimate Guide to Brand Identity Development (infographic) BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Ultimate Guide to Brand Identity Development (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20490%20Brand.jpg?width=1602&name=Blog%20490%20Brand.jpg "Ultimate Guide to Brand Identity Development (infographic)") Starting a new business, or even launching a new product or service, requires careful planning, from product development and cash flow projections to determining delivery methods and creating awareness and buzz. It also requires careful consideration of how you will establish your business or product in the market as a brand. It isn’t enough to just have a graphic artist draft a logo and put together complementary colors. ![Ultimate Guide to Brand Identity Development (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog_Images/Blog%20490%20Graphic.jpg?width=550&name=Blog%20490%20Graphic.jpg "Ultimate Guide to Brand Identity Development (infographic)") Creating a brand that will be the envy of your industry starts with discovery and continues through to delivery of a complete identity, marketing strategy and content plans to support that strategy. Find more in-depth details and success stories in our ebook, [Six Steps to Creating Enviable Brands](https://www.jonespr.net/six-steps-to-creating-enviable-brands) or request a [complementary consultation](https://www.jonespr.net/request-a-consultation-with-jones) to learn more about the JONES approach to branding and identity development and how we can help you. ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-03-17T13:00:00.000Z", "headline" : "Ultimate Guide to Brand Identity Development (infographic)", "image" : [ "https://www.jonespr.net/hubfs/Blog_Images/Blog%20490%20Brand.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/ultimate-guide-to-brand-identity-development-infographic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```