A blog dedicated to advancing inbound marketing and PR

We Can All Agree on Cake

May 20,2015 |BY: Kristin Jones


We Can All Agree On Cake


Picture this: The marketing department has eggs.  PR has a bag of sugar.  Over in sales, there is a box of flour.  And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting.

So what do you have?  Individually, nothing.  It is only when you put all of those ingredients (let's call them ideas, strategies, and campaigns just for the fun of it) together that you have a cake.




That is called collaboration.  And that is what I mean when I say I'd rather share a cake with others, than have a cookie alone in the corner.  And we can all agree on cake.



Want to take the idea a step farther?  Download The Complete Guide to Unifying Marketing and Sales.  Life is sweet.


Topics: Collaboration, Public Relations, Strategy, Speaking, Sales-Marketing Alignment, Video blog posts

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Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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