Picture this: The marketing department has eggs. PR has a bag of sugar. Over in sales, there is a box of flour. And the support staff has a variety of things: vanilla, nuts, maybe even a carton of frosting.
So what do you have? Individually, nothing. It is only when you put all of those ingredients (let's call them ideas, strategies, and campaigns just for the fun of it) together that you have a cake.
That is called collaboration. And that is what I mean when I say I'd rather share a cake with others, than have a cookie alone in the corner. And we can all agree on cake.
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