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What Consumers & Businesses Say About Explainer Videos [infographic]

October 13,2017 |BY: Kristin Jones

What Consumers Businesses Say About Explainer Videos infographic

If you are just dipping your toes into the ocean of video marketing, an explainer video is a great place to start.

Explainer videos are flexible (place on your home page, your social media page, or use as an introduction to new leads and customers). They are short—most viewers prefer they be no more than 2 minutes long—and they are focused on telling a company’s story and relaying how its products or service benefit customers.

With nearly 4/5 of consumers saying they would rather watch a video to learn about a product that read text, it’s time to put your best face forward. (Click to Tweet

Use our Video Planning and Promotion Template to incorporate an explainer video, or other marketing video formats, into your next inbound marketing campaign and your overall marketing strategy.

 video marketing infographic explainer video

Topics: Content, Video, Infographics

Video Planning Template

Keeping up with Kristin

KristinBW4.30.15I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events.  Meet up with me when I’m in your city.  Where will I be next?  Meet Kristin

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