--- title: "Video Marketing: The Generation Gap Amongst Marketers" description: "Video Marketing: When it comes to digital advertising, video is rising with the new generation, as millennials in marketing leadership roles are 2x as likely to use video, 4x as likely to develop variation of video ads, and more than 5x as likely to test videos as their baby boomer counterparts." image: https://www.jonespr.net/hubfs/Video_%20The%20Generation%20Gap%20Amongst%20Marketers-1.jpg --- [![](https://www.jonespr.net/hubfs/Video_%20The%20Generation%20Gap%20Amongst%20Marketers-1.jpg) ](https://www.jonespr.net/eight-arms-blog/video-marketing-the-generation-gap-amongst-marketers) # Video Marketing: The Generation Gap Amongst Marketers BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones)   ![Video_ The Generation Gap Amongst Marketers-1](https://www.jonespr.net/hs-fs/hubfs/Video_%20The%20Generation%20Gap%20Amongst%20Marketers-1.jpg?width=600&name=Video_%20The%20Generation%20Gap%20Amongst%20Marketers-1.jpg) It’s no secret that different generations make purchase decisions differently, gather their information from different sources, and have different priorities in establishing their lifestyles and preferences. But, as more millennials are moving into leadership roles in marketing, the generation gap is becoming just as pronounced in how each approaches video marketing. As consumers, millennials are fully engaged with digital and video, so it shouldn’t be a surprise that as marketers, they turn to those channels first, as shown in a [Magisto study](http://blog.magisto.com/wp-content/uploads/2016/10/Magisto-Full-Report-PDF.pdf). What stands out a bit more, is the willingness or desire of millennials to develop multiple variations and test their videos to find the best options and continually change and optimize the content they create. Regardless of which generation you fall into—and how much you vary and test your video content—maximizing the investment by using videos in a variety of ways just makes sense. 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