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What Marketing Automation Needs to Succeed (Infographic)

What Marketing Automation Needs to Succeed (Infographic)

Automation provides a full menu of tools for marketers today, increasing the efficiency of a wide range of tasks and efforts, from project management to social media posting and lead nurturing. But, according to a survey by Dun & Bradstreet and Ascend 2, almost 70 percent of B2B marketers are, at best, only marginally happy with their marketing automation.

They want it to improve lead nurturing, increase lead generation and increase sales revenue, among other things. But a few barriers are frequently mentioned as holding performance back: lack of an effective strategy and inadequate contact data quality rise to the top, with lack of employee skills and lack of relevant content not far behind.

What Marketing Automation Needs to Succeed (Infographic)

Some of these barriers can be overcome by taking time BEFORE implementing an automation solution to identify the resources needed.

That means creating an inbound marketing and lead nurturing strategy first, rather than just jumping into haphazard use of a solution such as HubSpot. It means thinking through the time and talents required to create content and implement the automation tools.

We’ve created a planning template as a starting point for implementing—and maximizing—the automation potential in HubSpot’s inbound marketing solutions. You can download our HubSpot Implementation Timeline and Planning Template here and begin to plot your approach to the first 12 months of inbound marketing with HubSpot. Feel like you’re in over your head? Maybe you need an agency partner to jump-start your efforts.

6 Steps To Creating Enviable Brands

Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company.

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