Kristin is strategic advisor for the firm which she co-founded with her husband, Scott Muff, in 2004. Today, this full-service agency has grown into a respected firm with technology clients that span healthcare, financial services, SaaS, telecom, public safety, education and life sciences industries.
Kristin has conceived and implemented PR and marketing campaigns for some of the world’s most storied brands, delivering strategies and content that generate revenue. Her ideas have brought countless B2B and B2C companies and products to market while driving exponential revenue growth.
She is passionate about helping clients realize the full potential of an integrated strategy to drive sales and revenue while building brand reputations that continue to earn results beyond any single campaign.
Kristin conceived the award-winning Pay Yourself First Consumer Challenge for Internet bank FNBO Direct – one of the industry’s most successful PR and social media communications efforts. She also spent six years promoting and launching literally every digital imaging product in Hewlett-Packard's portfolio. But that’s just scratching the surface – some of the other consumer brands Kristin has represented include Plantronics, Jawbone, OQO Computers, Pacific Health Labs, Active Network, Bellevue University, Laurel Springs, ConAgra Foods, and Mutual of Omaha’s Wild Kingdom.
With a love for enterprise technology, Kristin effectively used media relations to redirect the historic hostile takeover bid of PeopleSoft by Oracle into a successful $10.5 billion sale in collaboration with one of the leading M & A firms. The sale price was 50% higher than Oracle’s original $7.5 billion offer. She then went on to launch Dave Duffield’s next startup: Workday. Other B2B tech companies Kristin has helped achieve successful business outcomes include TeleVox, West Corporation (now Intrado), Network General (now NetScout), Innotas, LiveOffice (now Symantec), ACI Worldwide, Workday, Cisco, QUALCOMM, Sun Microsystems (now Oracle), Illumina and BusinessObjects (now SAP).
Prior to working at Jones, Kristin worked with two of the world's largest PR and brand marketing agencies — Porter Novelli and Weber Shandwick. She also has worked in-house at some of the world’s best-known brands such as ConAgra Foods and Mutual of Omaha insurance company.
When she isn’t thinking of new ways to tell the stories and drive the success of her clients, Kristin can be found cheering for her sons’ athletic teams, putting in her own time in the gym to keep up with them and binging the latest Star Wars universe series, Princess Leah-style hair buns optional.