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Luma Health offers patient engagement technology solutions that help healthcare organizations communicate effectively and deliver quality care across the patient journey.
When Luma wanted to reposition its products in the market and expand its partnerships to serve more healthcare teams across the U.S., JONES created an effective product marketing plan and supporting content to increase awareness of Luma’s offerings and lead stakeholders through the buying cycle.
Then, when the pandemic hit and patient engagement changed instantly, JONES helped Luma quickly develop and activate new product messaging and add content around new technology offerings — such as telehealth — in response to urgent demand.
The right content for every audience
Using market research to guide content development, JONES created data-driven reports, blog posts, webinars, social media content, case studies, product sheets and more to provide relevant information to audiences throughout the buying cycle, from building awareness of Luma’s technology offerings to showcasing ROI opportunities.
Quick-build COVID-19 content
When Luma introduced a telehealth solution during the pandemic, JONES rapidly created content to show how the platform’s new capabilities solved pressing problems for healthcare organizations and their patients.
JONES creates purposeful content
JONES performed an initial content inventory to determine what was needed to support the product marketing strategy, targeting multiple ICPs.
We repurposed existing content and created the new content required to build complete product marketing campaigns targeting large health systems, primary care physicians, specialty providers, and FQHCs.
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JONES generates media buzz
In addition to successfully executing product marketing campaigns, JONES helped Luma leverage anonymous, aggregated user data to craft a strategic product narrative and get its story told in the media, making them the envy of its competitors.
Results: 2x the media coverage within the same budget of previous firms.
See Some of the Coverage We’ve Secured
MedicineNet, “Virtual Doctor, Patient Sessions Soar”
MedCity News, “Survey: Digital records not reaching patients”
Health IT Answers, “From Text to Telehealth: How Technology is Changing Patient Engagement in a COVID-19 World”
Healthcare IT Outcomes, “What Data Tells Us About the State of Patient Engagement”
Healthcare Business News, “Re-opening: Four ways practices can recoup lost revenue”
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