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Filling Luma Health's Content Funnel

B2B Tech Marketing Success Story

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An Effective Product Marketing Strategy

Product, customer and data-driven content that converts at every stage

Luma Health offers patient engagement technology solutions that help healthcare organizations communicate effectively and deliver quality care across the patient journey.

When Luma wanted to reposition its products in the market and expand its partnerships to serve more healthcare teams across the U.S., JONES created an effective product marketing plan and supporting content to increase awareness of Luma’s offerings and lead stakeholders through the buying cycle.

Then, when the pandemic hit and patient engagement changed instantly, JONES helped Luma quickly develop and activate new product messaging and add content around new technology offerings — such as telehealth — in response to urgent demand.

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Check out some of the enviable content JONES created for Luma Health.

The right content for every audience

Using market research to guide content development, JONES created data-driven reports, blog posts, webinars, social media content, case studies, product sheets and more to provide relevant information to audiences throughout the buying cycle, from building awareness of Luma’s technology offerings to showcasing ROI opportunities.

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Quick-build COVID-19 content

When Luma introduced a telehealth solution during the pandemic, JONES rapidly created content to show how the platform’s new capabilities solved pressing problems for healthcare organizations and their patients.

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Why we understand this market so well

JONES’s combined 60+ years of experience in healthcare technology marketing means we grasp both the value of carefully planned complete campaigns and the need to react quickly to capture opportunities for greater exposure and awareness. By collaborating with not only technology companies, but also the healthcare professionals they serve, we have developed a deep understanding of the challenges and opportunities in this market.

JONES creates purposeful content

JONES performed an initial content inventory to determine what was needed to support the product marketing strategy, targeting multiple ICPs.

 

We repurposed existing content and created the new content required to build complete product marketing campaigns targeting large health systems, primary care physicians, specialty providers, and FQHCs.

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JONES generates media buzz

In addition to successfully executing product marketing campaigns, JONES helped Luma leverage anonymous, aggregated user data to craft a strategic product narrative and get its story told in the media, making them the envy of its competitors.

 

Results: 2x the media coverage within the same budget of previous firms. 

We Have the Experience You’re Looking For

A combined 75+ years of experience promoting medical device and other healthcare technology innovations