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Why You Want An Octopus, Not a Unicorn
Hi! I’m Octavia Jones, and I keep hearing all this talk about businesses trying to find a “unicorn” agency, and frankly, I’m a bit confused. Really—why would you want a unicorn? Glittery, sure. And I’ve heard a few can fly. But the truth is this: Unicorns are a myth. They don’t even exist.
Octopuses on the other hand (or tentacle), are very real, very versatile, very talented, and make great marketers. So, I think you should be looking for an agency that can wrap its arms—all 8 of them—around your brand to take it to the next level. Are you ready?
#1 She can juggle multiple tasks at once
Marketers understand the need to keep all of their campaigns, channels, messages, content formats and lead gen efforts moving at the same time.
#2 She is a whiz at navigating obstacles.
Octopuses are known for being able to find their way through mazes. What obstacles can she help you around? Budget cuts? Deadlines? Reluctant leadership?
#3 She has creative solutions.
Did you know octopuses have learned to turn off lights by squirting water at the bulbs and short-circuiting the power? Wouldn’t you love that level of creativity on your team?
#4 She thinks strategically.
Octopuses can also strategize things like how to escape—when no one is looking. That means planning ahead and paying attention to the audience. Just like marketing.
#5 She can change tactics to go on the defensive.
An octopus can throw up an ink screen to get out of sticky situations. Which you hope you won’t have to do as a marketer or PR pro, but knowing how if needed? Priceless.
#6 She can even change her appearance.
An octopus can change color and skin patterns to camouflage themselves, send a warning signal or even attract a mate. A little like rebranding, only quicker.
#7 She has staying power.
Octopuses have been around a whopping 296 million years.
I’d say that means they are doing something right. (JONES has been around for nearly 20 years, not quite as long, but in the rapidly changing marketing world, still impressive.)
#8 She is full of heart and passion.
Did you know an octopus has three hearts? All the more power to keep inspiration and determination flowing for our team of marketers.
