How to Craft the Perfect Social Media Post

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With 91 percent of retail brands using two or more social media outlets, and a majority of B2B firms also taking on digital marketing in the social sphere, your presence needs to be nearly perfect in order to cut through the clutter.

While CJG Digital Marketing’s infographic is a couple of years old and some of the numbers may not be current, the advice for creating effective posts is still spot-on.

Here are a few of the takeaways we recommend focusing on.

Positive content and informative posts: Provide links in your social media posts to the kind of content that helps your customers or clients solve problems. (Three questions to consider as you create content.)
Proper grammar: No matter how long, or short, your content is, it needs to be high quality. And, yes, social media posts are “content.”
Images: Use original, eye-catching and appealing images whenever possible and pertinent. Social media is increasingly visual in nature.
Keywords: As more consumers turn to social media for their primary online search and research vehicles, optimizing your posts and descriptions with the right keywords will help you gain additional eyes and clicks.

With all of those tips in mind, you will want to plan your social media posts carefully. Our Social Media Scheduling Worksheet makes it simple to plan your post content, calls-to-action, links and timing.