Quick Tip: 4 Ways to Optimize Thank You Pages

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Landing pages are where the magic happens, where your website visitors enter their information and become leads. But it is the follow-up to the landing page—the thank you page—that continues the process of lead nurturing and moving that lead toward your ultimate goal of turning them into a customer.

Optimize your thank you pages to make the most of your inbound marketing and lead nurturing program with the following components.

Access to your offer: This is a link to the PDF of an ebook or template, a video embedded in the page itself, or a way to schedule the consultation your visitor just requested.
Social media sharing: Icons that link to automatically generated tweets and status updates make it easy for your new lead to share your offer with their own networks.
Calls-to-action: Lead nurturing means offering related content that moves your lead through the sales funnel. The thank you page is a great place to offer the next piece of your nurturing campaign.
Auto-response emails: Along with being taken to a thank you page, when your new lead fills out a landing page form, it should kick off an automated response with all of the same information as the thank you page.