Quick Tip: Give Your Blog a Social Media Boost

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More than 60 percent of marketers say blog content creation is their top inbound marketing priority. And more than 80 percent of SMBs are using at least one social media platform to further engage with their target audience. (Sources: HubSpot and Mashable)

But, are those businesses putting the two tools together effectively?

I would hope so, but sometimes if the work is separated and your social media manager and blog writer aren’t connecting, the opportunities to use both more effectively to drive leads is lost.

Promoting your blog content (and other offers) as part of your overall social media strategy is key to using social media to drive visitors to your website, which is where they can actually convert into leads or become customers.

Our advice: With more and more consumers seeking quality content, and using social media as one way to find it, it just makes sense to promote your blog posts through your social media accounts.

Want to know more about our philosophy on integrating social media with the rest of your marketing strategy? Check out The JONES Social Media Solution or find more tips for avoiding business blogging blunders by downloading this ebook: 15 Business Mistakes & Easy Fixes.