--- title: A Visual Guide to Why a Business Blog Matters description: Why does having a consistent business blog matter? Consumers use blogs to make buying decisions, and businesses that blog generate more leads and sales. image: https://www.jonespr.net/hubfs/A%20Visual%20Guide%20to%20Why%20Business%20Blogs%20Matter.jpg --- [![](https://www.jonespr.net/hubfs/A%20Visual%20Guide%20to%20Why%20Business%20Blogs%20Matter.jpg) ](https://www.jonespr.net/eight-arms-blog/a-visual-guide-to-why-a-business-blog-matters) # A Visual Guide to Why a Business Blog Matters BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![A Visual Guide to Why a Business Blog Matters](https://www.jonespr.net/hs-fs/hubfs/A%20Visual%20Guide%20to%20Why%20Business%20Blogs%20Matter.jpg?width=600&name=A%20Visual%20Guide%20to%20Why%20Business%20Blogs%20Matter.jpg)   Blogging is big business, even if the portion of bloggers in American that ARE big business is small. While only 15 percent of the world’s 164 million blogs are corporate blogs, more than 60 percent of U.S. customers say they have made a purchase based on a blog post, according to [Social Media Pearls](http://Socialmediapearls.com). If so many of the blogs out there are not business blogs, why does it matter? Because small businesses that do blog generate 126 percent more leads than those that don’t, and B2B companies that blog more than 4 times a week see the biggest increase in traffic and leads. While the A-to-Z guide in the infographic seems complete, it is missing a couple of dos and don’ts we highlight in our latest publication: [Business Blogging: Do This, Not That](https://www.jonespr.net/lp-business-blogging-do-this-not-that).  Download it today for tips on: - [Writing for the long haul](https://www.jonespr.net/inboundaccelerator/business-blogging-the-power-of-compounding-posts) (aka creating compounding posts). - Committing to [blogging regularly and frequently](https://www.jonespr.net/inboundaccelerator/commit-now-to-blogging-content-more-often). - Knowing what drives [search engine results](https://www.jonespr.net/inboundaccelerator/write-for-readers-not-search-engines-to-boost-blog-seo). - And 5 more areas in which you should “do this, not that.”  ![debunking-corporate-blogging-1-1024](https://www.jonespr.net/hs-fs/hubfs/debunking-corporate-blogging-1-1024.jpg?width=1024&name=debunking-corporate-blogging-1-1024.jpg) ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. 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Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![](https://www.jonespr.net/hs-fs/file-2436574013-jpg/Blog_Images/Graphic.Feb.6.2015.More.Blog.jpg?width=352&name=Graphic.Feb.6.2015.More.Blog.jpg) ](https://www.jonespr.net/eight-arms-blog/daily-bloggers-report-more-customer-acquisition) ### [Daily Bloggers Report More Customer Acquisition](https://www.jonespr.net/eight-arms-blog/daily-bloggers-report-more-customer-acquisition) [![15 Business Blog Mistakes & Quick Fixes (infographic) (1)](https://www.jonespr.net/hs-fs/hubfs/15%20Business%20Blog%20Mistakes%20%26%20Quick%20Fixes%20(infographic)%20(1).jpg?width=352&name=15%20Business%20Blog%20Mistakes%20%26%20Quick%20Fixes%20(infographic)%20(1).jpg) ](https://www.jonespr.net/eight-arms-blog/15-business-blog-mistakes-quick-fixes-infographic) ### [15 Business Blog Mistakes & Quick Fixes (infographic)](https://www.jonespr.net/eight-arms-blog/15-business-blog-mistakes-quick-fixes-infographic) [![](https://www.jonespr.net/hs-fs/hubfs/undefined-806427-edited.jpg?width=352&name=undefined-806427-edited.jpg) ](https://www.jonespr.net/eight-arms-blog/3-business-blogging-benefits-you-may-not-have-considered) ### [3 Business Blogging Benefits You May Not Have Considered](https://www.jonespr.net/eight-arms-blog/3-business-blogging-benefits-you-may-not-have-considered) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? 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[Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2018-01-31T20:56:20.000Z", "headline" : "A Visual Guide to Why a Business Blog Matters", "image" : [ "https://www.jonespr.net/hubfs/A%20Visual%20Guide%20to%20Why%20Business%20Blogs%20Matter.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/a-visual-guide-to-why-a-business-blog-matters", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```