Ever wonder if what you are experiencing is unique or if you are missing out one something new coming down the marketing road? It can be easy to get bogged down in the day-to-day and develop tunnel vision, seeing only what is around you, but for marketers, that is a dangerous habit.
Because everything about marketing revolves around communication, it evolves as quickly as does communication technology and consumer habits. How quickly? Too late, it already changed.
In a world where the fastest growing means of communication today didn’t exist 15 or even 10 years ago, and where last year’s innovations are this year’s base expectations, it pays to keep up.
HubSpot has been monitoring the health, and reporting on the changes, in the inbound marketing world for 10 years. We’re honored to be one of the exclusive inbound marketing agencies authorized to share their annual State of Inbound Report with you.
Inside the report, you’ll learn about what’s changing (social media—constantly) and what’s not (marketers will always have a few main priorities: lead generation and lead conversion).
You’ll also find benchmarks that lend perspective to your own challenges. For example, 68 percent of inbound marketers say their strategy is effective, while only 48 percent of outbound marketers can say the same. Hmmm….