--- title: "Quick Tip: Keep Up With Inbound Marketing Trends" description: Do you know the latest benchmarks and statistics on inbound marketing? Here is a state of inbound marketing 2017 report and what to expect in 2018. image: https://www.jonespr.net/hubfs/Blog%20Nov%2013%20-%20Final.jpg --- [![](https://www.jonespr.net/hubfs/Blog%20Nov%2013%20-%20Final.jpg) ](https://www.jonespr.net/eight-arms-blog/quick-tip-keep-up-with-inbound-marketing-trends) # Quick Tip: Keep Up With Inbound Marketing Trends BY:   [ Kristin Jones ](https://www.jonespr.net/eight-arms-blog/author/kristin-jones) ![Quick Tip: Keep Up With Inbound Marketing Trends](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2013%20-%20Final.jpg?width=1473&name=Blog%20Nov%2013%20-%20Final.jpg "Quick Tip: Keep Up With Inbound Marketing Trends") Ever wonder if what you are experiencing is unique or if you are missing out one something new coming down the marketing road? It can be easy to get bogged down in the day-to-day and develop tunnel vision, seeing only what is around you, but for marketers, that is a dangerous habit. Because everything about marketing revolves around communication, it evolves as quickly as does communication technology and consumer habits. How quickly? Too late, it already changed. In a world where the fastest growing means of communication today didn’t exist 15 or even 10 years ago, and where last year’s innovations are this year’s base expectations, it pays to keep up. And it pays to know people and companies with a finger on the pulse of marketing, like [HubSpot](https://blog.hubspot.com) (and [our talented team](https://www.jonespr.net/meet-the-joneses) here at JONES). HubSpot has been monitoring the health, and reporting on the changes, in the inbound marketing world for 10 years. We’re honored to be one of the [exclusive inbound marketing agencies](https://www.jonespr.net/certified-partner) authorized to share their annual [State of Inbound Report](https://www.jonespr.net/state-of-inbound-2017) with you. Inside [the report](https://www.jonespr.net/state-of-inbound-2017), you’ll learn about what’s changing (social media—constantly) and what’s not (marketers will always have a few main priorities: lead generation and lead conversion). You’ll also find benchmarks that lend perspective to your own challenges. For example, 68 percent of inbound marketers say their strategy is effective, while only 48 percent of outbound marketers can say the same. Hmmm…. Want to see more of what HubSpot found in the 2017 report? [Download it here](https://www.jonespr.net/state-of-inbound-2017), and then [subscribe to our Inbound Accelerator blog](https://www.jonespr.net/subscribe-to-the-inbound-accelerator) to keep up with even more inbound marketing topics and tips.  ## 6 Steps To Creating Enviable Brands Download our guide 6 Steps to Creating Enviable Brands to learn the crucial steps you should follow to create an enviable brand for your company. [![Download](https://no-cache.hubspot.com/cta/default/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/63d8c289-feca-4c85-9a13-63fa2e9331e4) ![sb_6StepsToEnviableBrands](https://www.jonespr.net/hs-fs/hubfs/CTAs/Campaign%20Name%20Scorecard/sb_6StepsToEnviableBrands.jpg?width=220&height=260&name=sb_6StepsToEnviableBrands.jpg) ![Half Dotted Circle Background](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/CTA%20Graphics/Half%20Dotted%20Circle%20Background.png?width=136&height=264&name=Half%20Dotted%20Circle%20Background.png) --- ## **Keeping Up with Kristin** ![Kristin Jones BW photo 2017](https://www.jonespr.net/hs-fs/hubfs/Kristin%20Jones%20BW%20photo%202017.jpg?width=640&height=640&name=Kristin%20Jones%20BW%20photo%202017.jpg) [![Octavia-LinkedIn-2](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Octavia-LinkedIn-2.png?width=39&height=39&name=Octavia-LinkedIn-2.png)](https://www.linkedin.com/in/kristinjonespr/) [![Red Twitter Icon](https://www.jonespr.net/hs-fs/hubfs/Jones%20the%20Agency%20Website/Images/Blog/Blog%20Post%20Page/Red%20Twitter%20Icon.png?width=39&height=39&name=Red%20Twitter%20Icon.png)](https://twitter.com/kcjonespr) I enjoy traveling the globe to meet with clients, educate companies about all things PR and Inbound Marketing, and speak at industry events. Meet up with me when I’m in your city. Where will I be next? [Meet Kristin](https://www.jonespr.net/meetings/kristinjones/networking-call-with-kristin-jones) ## Subscribe to Eight Arms Subscribe to the Eight Arms blog to get our most recent content. [![Subscribe](https://no-cache.hubspot.com/cta/default/402746/a921f342-e657-4bca-b6bf-48dbea1e0628.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/a921f342-e657-4bca-b6bf-48dbea1e0628) ![Jugling Octavia Left Facing](https://www.jonespr.net/hs-fs/hubfs/Website%20Images/Octavia%20Webpage/Jugling%20Octavia%20Left%20Facing.png?width=564&height=471&name=Jugling%20Octavia%20Left%20Facing.png) ## Related Posts [![Marketing Priorities Challenges What Inbound Marketers Are Saying (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2017%202017%20-%20Final.jpg?width=352&name=Blog%20Nov%2017%202017%20-%20Final.jpg) ](https://www.jonespr.net/eight-arms-blog/infographic-what-the-pros-are-saying-about-inbound-marketing) ### [Infographic: What The Pros Are Saying About Inbound Marketing ](https://www.jonespr.net/eight-arms-blog/infographic-what-the-pros-are-saying-about-inbound-marketing) [![Email for Inbound Marketing_ Do This, Not That (infographic)](https://www.jonespr.net/hs-fs/hubfs/Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg?width=352&name=Email%20for%20Inbound%20Marketing_%20Do%20This%2c%20Not%20That%20(infographic).jpg) ](https://www.jonespr.net/eight-arms-blog/email-for-inbound-marketing-do-this-not-that-infographic) ### [Email for Inbound Marketing: Do This, Not That (infographic)](https://www.jonespr.net/eight-arms-blog/email-for-inbound-marketing-do-this-not-that-infographic) [![Grow Your Business With Inbound Strategies (infographic)](https://www.jonespr.net/hs-fs/hubfs/Blog%20Nov%2029%202017.jpg?width=352&name=Blog%20Nov%2029%202017.jpg) ](https://www.jonespr.net/eight-arms-blog/grow-your-business-with-inbound-marketing-strategies-infographic) ### [Grow Your Business With Inbound Marketing Strategies [infographic]](https://www.jonespr.net/eight-arms-blog/grow-your-business-with-inbound-marketing-strategies-infographic) [MEET THE JONESES](https://www.jonespr.net/meet-the_joneses) [HOW WE DO IT](https://www.jonespr.net/how-we-do-it) [HUBSPOT CRETIFIED](https://www.jonespr.net/certified-partner) [EIGHT ARMS BLOG](https://www.jonespr.net/eight-arms-blog) [info@jonespr.net](mailto:info@jonespr.net)   [![pinterest_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/pinterest_icon.png?width=30&height=28&name=pinterest_icon.png) ](https://www.pinterest.com/JONESMarketing/) [![facebook](https://www.jonespr.net/hs-fs/hubfs/Images/facebook.png?width=28&height=28&name=facebook.png) ](https://www.facebook.com/339371666253250) [![twitter](https://www.jonespr.net/hs-fs/hubfs/Images/twitter.png?width=28&height=28&name=twitter.png) ](https://twitter.com/scottmjonespr) [![linkedin_icon](https://www.jonespr.net/hs-fs/hubfs/Jones_PR_Project/images/linkedin_icon.png?width=30&height=28&name=linkedin_icon.png) ](https://www.linkedin.com/company/jones-public-relations/mycompany/) [![New call-to-action](https://no-cache.hubspot.com/cta/default/402746/0546161d-c180-455c-9a73-2d081075b1d4.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/0546161d-c180-455c-9a73-2d081075b1d4) ### Want to Keep Up? We’ll take you from where you are to where you want to be. [![Join Jones](https://no-cache.hubspot.com/cta/default/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a.png)](https://cta-redirect.hubspot.com/cta/redirect/402746/c6b47f77-1192-4498-85be-10c0cbd9c80a) ### Refer a Friend Do you know a company that has the potential to become the envy of its industry?  If so, refer your friends to us. If they join Jones, we’ll give you a $500 Visa gift card. [Make an Introduction Today * *](https://www.jonespr.net/refer_a_friend?__hstc=11961003.1a5be42b66ef27d6cab66ae83c913d43.1697645107592.1700161460234.1700240011412.5&__hssc=11961003.1.1700240011412&__hsfp=561747742) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Kristin Jones", "url" : "https://www.jonespr.net/eight-arms-blog/author/kristin-jones" }, "datePublished" : "2017-11-13T14:00:00.000Z", "headline" : "Quick Tip: Keep Up With Inbound Marketing Trends", "image" : [ "https://www.jonespr.net/hubfs/Blog%20Nov%2013%20-%20Final.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.jonespr.net/eight-arms-blog/quick-tip-keep-up-with-inbound-marketing-trends", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.jonespr.net/hubfs/JonesLogo-RGB-1.png" }, "name" : "Jones PR" } } ```